6 Pieces of Importance of Having a Good Website Domain Name

You should pay enough attention to the great importance of having a good website domain name and its impact on your company. Selecting a bad domain name for your company may have a devastating impact on the performance and return on the investment of your website strategies. On the other hand, having right domain names for your business will have an extremely positive impact for a long term.

There are a number of reasons that you need to have a good website domain name. I will introduce six of them to you in the following article, hoping it can help you realize the importance of domain names and choose a perfect one for your company.

The first one

If you have your own domain name, then the site address will be http://www.yourcompany.com. Conversely, if you put up your website on one of the free websites, your website address will be http://www.somefreewebsite.com/yoursite/. Which dose sound more professional then? I am sure that you can judge immediately.

The second one

The only way to make money online is to establish a good reputation among customers, so the first step is to create your own domain name. Therefore, no matter what products customers will purchase, they will feel more comfortable. They will think they are having a deal with a large and reputable company, instead of with some fly by night operator.

The third one

If you have your own domain name , you can use multiple email aliases of the form alias@yourcompany.com, which can allow you signature with different functions and different email, and all of them are pointing to your real email address. For example, the email address related with products and services can be sales@yourcompany.com, and address related to new letter that you publish could be editor@yourcompany.com, and about comments and suggestions for your website, you can direct your customers to feedback@yourcomapny.com or webmaster@yourcompany.com. Having different email address among different positions can not only simplify the email filter for customers, but also leave a deep impression to customers who will think your company a large and reputable company and are willing to do business with you.

The forth one

Many search engines will focus on a home page with a particular domain name. For instance, others things being the same, a home page with particular keyword will be often ranked higher than any other page. If you use free hosting services, the index html page is the home page of your website, rather than the domain name. Therefore, in these search engines, It will be very difficult for your website to rank the top 20 or 30, let alone the top 10. Just consider how much traffic you will loss if it happens.

The fifth one

Some search engines refuse to index those websites which are hosted by the free website hosts. For example, the site uses a free hosting service, currently, if you submit it to AltaVista, you will get the wrong information saying the site has been submitted for many times. Conversely, If you submit the website having your own domain name , AltaVista will tell you that URL has been submitted in the process.

The sixth one

If your website is hosted by a free website service, you will find it very difficult to be listed in major directory like Yahoo. While Yahoo never admits that it do not list your website using free hosting, actually, if the website is included by yahoo, it is really a miracle. Even though you have your domain name, it is hard to let yahoo include it, let alone using free hosting.

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