Aarkstore Enterprise Coconut water: innovation and natural health benefits drive a new category

Coconut water: innovation and natural health benefits drive a new category

Every so often we witness the emergence of a new category - a product that is new to consumers, provides new benefits and is marketed under new brands. Twenty years ago the new category was Red Bull and energy drinks; more recently, probiotic dairy.

Today, coconut water is the fast-growing new category, with retail sales already above $450 million (€327.5 million), thanks to its strong isotonic, hypo-allergenic and all-natural health benefits.

Using new processing technologies and new brands, start-up companies in Germany, the US and elsewhere are growing coconut water sales quickly and commanding premium prices. Coca-Cola, PepsiCo, Europe’s biggest brewing families and even Madonna have invested in the sector.

Coconut water has a host of advantages guaranteed to appeal to health-conscious consumers:
I It’s a natural beverage that needs no additions, not even a sweetener
I It’s hypo-allergenic, a key benefit in a world in which consumers are becoming more concerned about avoiding one or more of the eight major allergens
I It’s a natural isotonic drink, according to the United Nations, which has described it as “the fluid of life”, providing many of the same benefits as formulated sports drinks, but in an all-natural form
Coconut water is set to redefine the sports drink market, giving consumers the choice of an “all-natural” isotonic drink for the first time ever.

This concise report provides our trademark detailed, independent and opinionated analysis, using supermarket sales data and interviews with executives at all of the companies concerned, as well as independent beverage industry experts.

Trends and Strategies in Healthy Snacking - 15 key case studies

10 Key Trends in Food, Nutrition and Health 2011

Opportunities For Healthy Food And Drink Brands In The Us Vending Channel
Protein power - new foods, new markets - Strategies and case studies
Apps and social media strategies in healthy foods and beverages - Key lessons and case studies
Ten Key Trends in Food, Health & Nutrition 2011
Smart Start-up Strategy in healthy food and beverages
Fiber For Digestive Health Opportunities, Strategies And Case Studies
Strategies in Enhanced Water-Analysis and case studies from the US
Pom Wonderful: how innovation in science, packaging and branding can create a new superfruit category
Beauty foods and beverages: 7 strategy lessons
Innocent Drinks: Seven Strategy Lessons From The Setbacks Of Europe’s Biggest Smoothie Maker
Coconut water: innovation and natural health benefits drive a new category
20 Key Case Studies in Functional & Health Enhancing Beverages

For More Related Reports Please follow the link :

http://www.aarkstore.com/reports/Coconut-water-innovation-and-natural-health-benefits-drive-a-new-category-155981.html

From: Aarkstore Enterprise
Contact: Marketing Team
Mob.No.918149852585/919272852585
Email: enquiry@aarkstore.com
URL: http://www.aarkstore.com/
http://in.linkedin.com/in/aarkstore
http://www.facebook.com/aarkstore

Was this helpful? 0 0 Comments

You're reading Aarkstore Enterprise Coconut water: innovation and natural health benefits drive a new category.