Aarkstore Enterprise - Pom Wonderful: how innovation in science, packaging and branding can create a

Aarkstore.com announces, a new market research report is available in its vast collection:
Pom Wonderful: how innovation in science, packaging and branding can create a new superfruit category
http://www.aarkstore.com/reports/Pom-Wonderful-how-innovation-in-science-packaging-and-branding-can-create-a-new-superfruit-category-155976.html
This report on POM Wonderful forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the brand has succeeded in the market and how this premium juice could maintain its competitive edge amid the economic downturn.

Reasons to Purchase
Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market


Table of Contents :
DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
The rising awareness of health food and drink has driven relevant products to tremendous growth
The global market of food and drink products with health benefits has been expanding as consumers take the importance of a healthy diet on board
The rising attention to fruit and vegetable intake has fueled the growth of juice drinks, particularly premium fruit juices
The so-called superfruits have caught on to the health trend, at the same time providing sensory appeal
Pomegranate is one of the shiniest stars among superfruits
POM Wonderful: the drink has proven to be a success
The juice drink became a hit and opened the path to wide recognition of the fruit among US consumers
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