Advices for Creating an Advertisement for Facebook

Facebook marketing offers the luxury of having access to a virtually unlimited pool of customers. However, the nature of Facebook (as a social network) also means you have to perform a little paradigm shift if you want to succeed.

Now people had a way of evaluating content based on the number of people who had clicked the "Like" button.

The formula behind the "Like" feature on Facebook was simple: the more votes a particular item has, the more likely people are going to take interest in an ad. So the more votes your ads get, the better the results.

Below are the basic forms of advertisement available on Facebook.

The basic like ad

The most common type of ad on Facebook is the "basic like ad". Basic like ads are usually preferred by established and up-and-coming brands to increase brand awareness and strengthen brand loyalty.

The poll ad

The "poll ad" allow you to get feedback directly from targeted Facebook users whether or not the users are already fans of your Facebook page or not. This advertisement presents a simple question to the Facebook user.

The Facebook user can then select an answer from a drop-down list of choices. Once the user has made his selection, aggregated statistics from other user responses are shown.

The event ad

Like a regular Event, the Event ad allows people to 'attend' events through the Facebook home page. Facebook users can also invite their contacts to attend the same event.

When a Facebook user responds to an Event ad, a drop-down menu appears automatically so the user can type the names of friends that he/she wishes to invite. Facebook users also have the option of adding a customized message to the invitation before sending out the invites.

The sampling ad

If you are selling food, clothing, or other consumables and you want people to discover how awesome your products is by giving away samples, the sampling ad is a good option. If you want your brand to be tied strongly to a particular class of products, this is the way to go.

People will automatically associate a particular product with your brand. The Sampling Ad is simple and features a call to action that people will not ignore because they are getting something of value for free right off their Facebook home page or profile page.

Once a person clicks the link that states "Get a free _____", a drop-down menu appears so the person can select what type of product they want. They will also be able to provide you with the shipping address.

The video comment ad

Sometimes a regular video upload is not enough to draw attention to a video that simply has to go viral. That's where the video comment ad comes in.

People are able to watch videos directly from the advertising pane (located on the right side of the Facebook home page or Facebook profile) and comment directly on the advertisement.

Facebook users who see and interact with your advertisement can read the comments from other Facebook users who have seen and responded to the video.

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