Analysis: Keys for Microsoft-Yahoo to Defeat Google, Biz Coach Terry Corbell

Bing must address two critical factors in order for the Microsoft-Yahoo’s merger to challenge Google, according Seattle Biz Coach Terry Corbell. And he explains why brand equity and user trust are the critical factors. “The 10-year deal – Microsoft’s Bing will power Yahoo’s searches and Yahoo will sell advertising for both companies – has been delayed. A nd there is added intrigue as Google is trying to crush the deal,” Mr. Corbell reports. He writes a lot of commerce is at stake: “The future of the three companies, more than $22 billion in advertising, financial success for advertising companies and their employees in a tepid economy, as well as the efficacy for 180 million daily Internet users.” The Biz Coach also explains the recent developments, which demonstrate what the three companies are doing to optimize their chances for success.   For his full analysis, see The Biz Coach column: http://www.bizcoachinfo.com/archives/1895 .   Meantime, for companies experiencing challenges in this economic downturn, the profit professional says a nine-point financial turnaround program is usually necessary, including:   • Maintaining optimism • Developing a results-oriented SWOT analysis • Written plan for marketing/sales and operations (update as warranted) • Getting everyone on the same page – key employees and board • Managing cash flow • Targeting the right customers in the right way • Communicating with vendors and employees • Taking responsibility with vendors, tax officials • Customer service focus

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