Brand awareness knowledge of your company Brand awareness knowledge of your company

There are a number of approaches which will help develop brand awareness, but this article will focus on three strategies and

is by no means exhaustive.

1. Communicate a consistent message with the appropriate level of frequency. Establish what your brand's personality is

whether fun or inspirational etc and craft a message that suits this personality and share this with your customers. Test the

frequency levels of your communications to find the correct amount of time to communicate with your audience. It is optimal

as this will help build brand awareness. You don't want to communicate so often that your audience tunes out nor so

infrequently that they forget about you.

2. Associate your brand with an experience - Whether you make a mundane purchase of a cup of tea a memorable and fun

excursion or you make a boring stay wait at the airport light and enjoyable make your brand stand out among your customers as

an unforgettable experience that is not to be missed. For instance, Starbucks made buying a cup of coffee into an experience

and is one of the most successful brands to date.

3. Create a culture around your brand - Develop a custom around all extensions of your brand. Make sure that your customers

get the same feel interacting with customer service or human resources or sales where ever your brand or company operates.

E.g your customer will be treated the same in your branch in The US as they would in those in the Caribbean or Europe.

To cement the awareness that you are developing within your market, ensure that your advertising, direct mail, social media

and all other forms of communication are reflective of the culture and experience of your brand.

Kathy-Ann Fletcher is a Marketing professional currently working with Consulting firm, Crimson-Jade Consulting Inc and

inspirational Art Gallery Manipura Inc in the lovely island of Barbados in the Caribbean. She develops and executes marketing

strategies including co

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