Brazilian Blowout™ launches newest formula, now in Santa Monica/Los Angeles

July 21, 2009 -- Brazilian Blowout has an all-new formula that just arrived! The fresh new  scent  comes from the Brazilian fruit açaí, and replaces the former cacao scent. The keratin based treatment still contains premium grade hydrolized keratin and a variety of botanical extracts to naturally moisturize the hair. The new Brazilian Blowout shampoo,  conditioner , deep conditioning masque and smoothing serum share the light, fruity scent. In case you haven't heard of Brazilian Blowout, it is the miracle smoothing treatment which is taking Hollywood by storm. As seen on Nicole Richie, Lindsay Lohan and Halle Berry, it consists of an intense dose of keratin (the protein your hair is made of) and moisturizing botanicals, fused onto the outside of the hair shaft. "It essentially laminates your hair," says Jordana. Keratin treatments have been popular for years in Brazil, but their formulas contain high levels of chemicals such as formaldehyde. Adapting to the more health-conscious American public, Brazilian Blowout has provided us with treatments using alternative bonding agents. Brazilian Blowout is also the only product on the market which allows clients the freedom to wash and style their hair as they wish, from the moment the leave the salon. Jordana began as a Brazilian Blowout client, but after being amazed by her own results, she knew she must seek Certification ASAP so she could provide this service to her clients. She had seen disappointing results from Japanese straighteners, which are damaging and leave the hair stiff and difficult to style. But with Brazilian Blowout, there is a natural softness to the hair. Blowdry time is cut to just a few minutes, and some hair can even be worn wavy if air-dried. "It basically takes the curl and bulk down a few notches," explains Jordana, "So  curly  hair  gets a softer, flatter wave, and wavy/frizzy hair becomes straight but with a natural look to it." Because it doesn't affect the internal structure of the hair, Brazilian Blowout is safe for colored, highlighted, and even bleached hair. Best of all, it fades away at about the same pace your hair grows in, so you don't have an awkward "root" showing. And, you can try it once and go back to natural. But Jordana warns, "it can be addictive!" The Brazilian Blowout treatment also adds unbelievable shine and leaves the hair silkier than it ever would have been with a regular blowdry. It can still be curled with a round brush, iron or rollers, but frizz is a thing of the past. "Clients love that they can see the results within their appointment. This is unique to Brazilian Blowout, as other keratin treatments require a 48-96 hour waiting period before clients can wash or style their hair...it can't even be clipped or pulled back in a ponytail! Since the last step in Brazilian Blowout is rinsing and conditioning, the new and super-easy blowdry is done right before their eyes. "Sometimes I have them do one side, so they can see how easy it is." Jordana says she still gets excited every time a new client sees it for the first time. "There's always a little disbelief in their eyes when I begin to blowdry with no product or brush. I love the smile on a client's face when she sees that her hair dries so easily and is soft, silky, and shiny." Jordana graduated from the world-famous  Vidal  Sassoon  Academy in 1995, and has since done advanced training there as well as with Schwarzkopf,  Wella , and Hair Dreams. Jordana specialized in color, then  hair  extensions , before welcoming Brazilian Blowout into her repertoire. You will find Jordana at Dino Clark Salon in Santa Monica, CA. www.jordanalorraine.com Contact: 310-922-2645 or jordanalorraine@gmail.com 

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• Brazilian Blowout® launches new açaí formula?

  Brazilian Blowout Specialist Jordana Lorraine now offers the newest formula (aka Brazillian Blowdry, just off the plane from Brazil) in Santa Monica, Los Angeles, CA.

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