Changing perceptions of the youth to boost the sales of car accessories in India

Car Accessories Market in India 2011

In India, car accessories is a new concept which has gained popularity in recent times with growing usage of high end cars. The market can be divided into interior and exterior car accessories. In the Indian market, interior car accessories are more popular. The growing youth is providing a fillip to the market due to their perceptions and preferences. Although small cars are preferred by Indian consumers, the trend of using high-tech accessories in cars is growing rapidly. Organized players are also increasing their service offerings by opening more branded stores and making their products readily available. ( http://www.bharatbook.com/detail.asp?id=169051&rt=Car-Accessories-Market-in-India-2011.html )

The overall sale of cars is also increasing in India which provides growth potential to players. Need for comfort is driving the market. Foreign players are also prevalent in the Indian market and with further proliferation of branded goods the market will experience strong growth.

The report begins with an introduction to the car accessories market in India with respect to types of accessories available. It highlights the parameters on which the accessories are differentiated in India. The market overview section provides an insight into the car accessories market and includes the market size and growth. The share of expenditure on the car vis-à-vis accessories is also highlighted. A description of the latest car accessories popular in India has been added.

An analysis of the drivers explains the factors for growth of the industry including development of automobile sector, used car market, favourable demographics, growing youth and increasing traffic problem. The key challenges include higher cost of accessories and competition from unorganized players.

The competition section provides an overview of the competitive landscape in the industry along with role of the organized and unorganized players in the market with respect to the channels adopted for sales. It includes a brief profile of the major domestic and foreign players in the market including their financials.

For more information kindly visit : http://www.bharatbook.com/detail.asp?id=169051&rt=Car-Accessories-Market-in-India-2011.html       
                                           
Related Reports

Automotive Parts and Accessories Manufacturing in Australia
http://www.bharatbook.com/detail.asp?id=83606&rt=Automotive-Parts-and-Accessories-Manufacturing-in-Australia.html

World Product & Process Report on Automotive Parts & Accessories Stores
http://www.bharatbook.com/detail.asp?id=120509&rt=World-Product-Process-Report-on-Automotive-Parts-Accessories-Stores.html

Or

Contact us at :

Bharat Book Bureau
Tel: +91 22 27578668 
Fax: +91 22 27579131
Email: info@bharatbook.com 
Website: www.bharatbook.com 
Follow us on twitter: http://twitter.com/3bbharatbook

Was this helpful? 0 0 Comments

You're reading Changing perceptions of the youth to boost the sales of car accessories in India.