China's mining industry witnesses drastic growth and great innovation, yet challenges must be hold

Beginning in the second quarter of 2009, China's mineral market resumed its past strength, following the global financial crisis, as the Chinese government put in place a stimulus package plan of 4,000 billion yuan, or $600 billion, said Wang Min, Vice Minister of Land and Resources. Further, this tremendous investment in the mining industry triggered increases in production across a range of mineral products. During the first three quarters of 2010, coal production rose 17.2 percent year-on-year to reach 2.4 billion tons, while iron ore production jumped 26 percent from the same period of last year to 780 million tons.

Now, Year 2011, China's mining industry has another robust growth. The renewed strength of China's mineral market has exerted positive influences on the development of the global mining industry. Further, overseas investment by China's state-owned and private mining enterprises in the field of oil, iron, copper and gold is also at stake. Being at the early stage of exploration or development, most of these projects were at a relatively higher investment risk.

Of course, the growth is visible. But there are some aspects noticed in the growing mining industry markets. An enterprise shall always keep an attitude 'fine, rigorous' to create new generations of mining machinery in order to 'innovation, harmony'.

Targeting the market, build brand, increase market competitiveness. According to different corporate positioning, brand well, with their own competitive products, expand market space, into the international and domestic markets. Henan Hongxing Machinery Co. has been struggling to build its brand, after years of development, has become well-known enterprises. The company produces crusher, milling machine, sand making machine, etc. and wide range of products widely used in mining, metallurgy, building materials, water and other large projects.

Furthermore, optimization services, to expand the user appeal. Increase enterprise marketing management, and increase technological support services, enterprise services throughout the product design, production, sales, after sales service the whole process of grief troubles for enterprises to consolidate and old customers and develop new users.


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