Chinese E-Commerce Websites Promote Vigorously during the Double Festivals and Logistics Become the

According to the survey, excellent Amazon.com, 360Buy.com, Dangdang.com and many other domestic e-commerce web sites said that they would double take the price cuts during National Day and Mid-Autumn Festival, gift, presale and other promotional methods.   However, most consumers said they were in the pursuit of affordable, at the same time, and more concerned about the speed distribution. Recently, a number of e-commerce websites have been launched successively double promotions. Compared with previous years, a number of promotion sites have seized a "National Day" this selling point; promotions are still lower prices, gift, pre-dominated.   A number of sites that different from the entity store’s plan to promote during the Golden Week, because of enhancing security during National Day, logistics will be inefficiencies, they will focus on the pre-holiday promotions. Amazon.com said that in order to meet the user needs of viewing the National Day parade, LCD TVs will be the focus of its promotions, the company will be cash on delivery special extended to 160 cities, the sale prices of LCD TVs will be cheaper than the line 10 -- 15%. In addition, Amazon.com will also undertake a department store to buy the book at least 3 fold, the Post Office as well as the Pre-National Day military parade in documentary films and other activities. The company said that their promotional activities will continue until the end of the National Day holiday. At 360Buy.com, reporter found that the site’s major promotional materials are CD-ROM, air conditioning, mobile phones, small appliances, digital-based trips etc. In addition, 360Buy.com Shopping Center, also carries out the brand selection activities from September 24 to October 8, and during the event presents 10 Yuan -1000 Yuan gift cards to the participants. Another B2C website Dangdang.com focuses on promoting books, and its discount ranges from 49% to 68%. However, when these e-commerce sites made efforts to increase promotion, the logistics may involve in the biggest problem. According to industry insiders, this year meet coincidence Mid-Autumn Festival and the 60th anniversary, National relevant departments will increase security efforts, including the embargo on goods orders which can not be ordinary post, and EMS distribution, which also post a distribution challenge to e-commerce site.   Most sites indicated that they would take an interim adjustment mode of transport under the embargo restrictions in some cities; as a result, distribution time of those cities will be extended 1-3 days. As a successful dealer of e-commerce, concentrating on the oversea market, but epathchina.com ( www.epathchina.com ) still celebrates the national birthday in its own way. During the gold holiday, epathchina.com holds a carnival sale for consumers both at home and abroad. Customers will get a satisfied discount.

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