Corporate Carbon Strategies: Threats and opportunities arising from the new energy imperative

Bharatbook.com has added this latest report "Corporate Carbon Strategies: Threats and opportunities arising from the new energy imperative" to their extensive collection of market research reports. Climate change is now central to many national and international political and legislative agendas: businesses must take this into account in planning strategically.

This report is a summary of and a response to that rapidly changing picture. It takes account of recent events, including the failed international initiative at Copenhagen in 2009: and it proposes a framework and approach for businesses seeking to get this issue right, without tying themselves down with open-ended spending obligations.

Scope of this research

• Newly developed framework tool enabling companies to evaluate their own corporate social responsibility achievements
• Overview of political and legislative tools available to governments seeking to regulate corporate energy use
• Recommendations for future policy: balancing consumer demand, regulatory pressure and business need
• Principles of brand and marketing in a world attuned to corporate social responsibility
• Case studies covering corporate initiatives by business sector and by business focus

Research and analysis highlights

Climate change is now central to many national and international political and legislative agendas: businesses must take this into account in planning strategically.

Consumer response to climate change is far less homogenous than believed: in addition to being inconsistent and ill-informed, there is a distinct consumer segment that actively resists business “over-reaction” in this area, penalising those businesses believed to be adding cost unnecessarily through csr programmes.

Business solutions need to take account of the fact that their CO2 emissions are the result of complex interactions between inter-locking areas in business: change needs to be considered holistically (to ensure that improvement in one area is not wiped out by worse performance in another).

Key reasons to purchase this research

• What are the key issues driving the development of corporate social responsibility initiatives?
• How can business evaluate their own performance in this area? Where can they go for assistance?
• What is the downside to CSR, both in terms of failure to adapt (under-performance) and taking it up too enthusiastically (over-delivery)?
• What are some of the key areas where businesses need to review their CSR performance?
• What are the “quick win” areas? Review of consumer attitudes in the area of environmental friendliness

Table of Contents:

Table of Contents
About the authors 2
J. Ozimek 2
Professor Merlin Stone 2
Disclaimer 3
Executive summary 14
Corporate social responsibility: key themes 14
Mapping the energy landscape: the climate change challenge 14
Options for combatting climate change 15
Global drivers to change 16
National policy instruments 17
The role of carbon trading 17
Consumer drivers 18
A framework for strategic compliance 19
Operational approaches to compliance 20
CO2 emissions reduction: case studies 21
The role of marketing 21
Conclusion and recommendations 22
Preface and key themes 23

For more information kindly visit: http://www.bharatbook.com/detail.asp?id=190939&rt=Corporate-Carbon-Strategies-Threats-and-opportunities-arising-from-the-new-energy-imperative.html

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