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Cost of Re-branding when switching to a 0800 number

By Uzair on Aug 19, 2009 |Marketing

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Brands are valuable, and that value is a culmination of many years' investment and commitment. Re-branding is expensive and entails some risk which is mostly in the case when you are repositioning your product or say changing its identity policy like, color palette, logo etc. but its relatively safe to change your company’s name or its contact information, for e.g. contact number.  It doesn’t cost you anything nor takes much of your time in changing your contact number especially when it comes to switching on to a 0800 number . The amount you will spend on re-branding yourself and for each call you receive will eventually pay back to you more then you could imagine.  Benefits of switching to a 0800 number definitely overweigh all the cost associated to it. With the option of getting numbers of your own choice or those golden numbers which are available at some premium, it can now be even easier for your audience to remember your company’s new contact number. But In the end it all depends on how good your marketing skills are to create the awareness about this change.  

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