Direct Mail Postcards: 6 Questions to Ask Your Postcard Marketing Agency

It seems postcard marketing companies are popping up everywhere these days. A simple Web search for " Direct Mail Postcards " will generate hundreds of businesses, all claiming to be experts. Granted, there are some really great, experienced postcard marketing companies online. But there are also dozens of one-size-fits-all, no-staff, no-support Web-based companies that use only templates and automated software to launch mediocre postcard marketing campaigns for their clients. So how do you tell the difference? One simple phone call. If you're thinking about using a marketing company for your direct mail postcards, here are 5 questions you should ask your rep before getting started. 1. How long have you been in the postcard marketing business? Get a specific answer for this one. This is a sure-fire way to tell if the company has real experience with direct mail postcards. Even if their company has been around for 20 years, that doesn't mean they've focused specifically on postcard marketing. Direct mail postcards can be tricky business, so you'll want to make sure your agency has been doing it for at least a few years. 2. Who are some of your clients? This is another great way to tell how much experience your postcard marketing company has. The best agencies will have worked with well-known brands and businesses around the nation. If your company can't mention one name you recognize, then you should probably look elsewhere. 3. Can I see some samples? Absolutely critical. Be sure to look closely at work that's already been created by the postcard marketing company. Ask for a few different styles and industries, so you can see how good they are at switching gears for each client. 4. Have your clients had any results? Ask for specific success stories about other direct mail postcard campaigns. Get numbers. In direct mail, a great response rate is often just 1-2%. If the company has reached up to 10% or higher, you know they're good. If they say something like "45%," then you know they probably don't know what they're talking about. 5. Do you handle printing and mailing too? Many postcard companies only handle the creative work. Others may only execute the printing. If you want to save money, you'll want to choose a company that can streamline the entire campaign by handling everything. Keep in mind, the company doesn't need to have its own printer. Many experience postcard marketing companies will have developed relationships with printers and can therefore offer printing services at far less than what you'd pay if you went to directly to the printer yourself. The key thing to remember here is that you're choosing a company that has experience in every area of postcard marketing, not just one. 6. Can you help me with my mailing list? This is another critical element of your postcard marketing campaign that a lot of companies might not be able to help you with. Your mailing list is key to the success of your postcards, so be sure to pick a company that can a) help you create a strong, targeted list, or b) import the list you already have. For more information on Direct Mail Postcards , visit: http://www.postcardpower.com

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