First mailing e-commerce Clean your mailing lists

If you're one of those who have started trading online in the last few years, you certainly took the early initiative to collect email addresses from the perspective of sending emails one day promotion. You have certainly chosen a good mass mailing software, and probably spent hours designing and testing your first mailing before finally pressing the submit button. You've become a spammer in spite of you!

Your hosting threatens to block your account because you are part of the infamous blacklist. This picture looks like you there? If so, you probably ask lots of questions ... Enjoy these tips to understand what happened, but mostly what to do when you're in that situation.

Many e-commerce merchants begin promoting their online store by committing the same mistake simple but deadly: send e-mails to address, either old or obsolete.

It is a fact, most people change e-mail regularly, when they change jobs or ISP for example. Also sometimes they are so inundated with spam on their email that they prefer to create a new account record. And e-mails you send them will bounce back immediately. But here, too many e-mails released leading providers of Internet access to deduce that your address list is too old or redeemed. For this reason they decide to block your account. If you have in your system unused addresses that are more than a year, so it is best to remove them from your list, which saves you pulling your hair.

Tip: The e-mail campaigns are available and effective methods to promote your online store to have provided a list of relevant email addresses. By taking all precautions to avoid becoming a spammer, the dynamic communication with your prospects, buyers and customers can drive traffic to your store.

The idea that people can forget that they have purchased a product in your store is not discarded. If they have placed an order 3 years ago, it is highly probable that they do not remember you, especially if you changed the name of your website or logo from. Thus, when they receive your mail, they could also classify it as spam immediately or "spam". Therefore, a complaint will be sent to their Internet provider, which in turn block your future emails, especially if several of the complaints it receives about you.

Tip: By sending regular e-mail messages to your customers, you allow them to remember your products and prove the same time that you are reliable and consistent. Please do not abuse the special offers - one a month is enough.

Some Internet service providers transform the e-mails aging and abandoned by "spam traps". They assume that these dormant accounts should no longer receive e-mails, and so the moment you send a message to a "spam trap", you are added to their blacklist. When this occurs, the results are instantaneous and devastating ... as blacklists are shared by many suppliers worldwide.

Delete old e-mail

If you still have an old list of e-mail client, you should take the time to remove addresses that are from 6 to 12 months. During your first direct marketing campaign via e-mail, make sure the name of your shop is mentioned everywhere (subject line, sender's name, return address), and remind your customers how they ended be part of your contact list. These tips will prevent you find yourself on a blacklist and thus safeguard the reputation of your company

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