Guerrilla Marketing: An Effective SMO Weapon

When the concept of “Guerrilla Marketing” was first introduced in 1984, it took the whole corporate world by storm. The term was coined to help young and creative entrepreneurs to compete with the big leaders in the market. At that time, only large companies were dominating the market and only they could afford to advertise about their business big time. Small sized organizations dared not employ armies of salespersons, expensive media agencies and brochures as was the case with big players. This was of course making small entrepreneurs restless and they were looking for ways to compete with the players. Here came to their rescue the concept of guerrilla marketing.

Guerrilla marketing, according to Jay Conrad Levinson, is all about using “creativity, innovation, community and relationships instead of big budgets to achieve marketing objectives”. It was a way out that helped business owners with few assets but with great ideas to enter the marketplace, this new concept of marketing was highly unconventional that helped entrepreneurs reach very conventional goals.

However, as the society evolved, use of this unconventional marketing also evolved. In this present era, companies big and small, both use this concept to market themselves. There are many seo companies that now aggressively employ this marketing concept to make their websites rank higher on the major search engines. Many seo company India believe that social media optimization (SMO) is a result of guerrilla marketing.
And why not, with SMO, no longer advertising gurus are required to promote your business. After all, there are various communities, media platforms where a SEO company India can market a site very well. It is all about creativity and a willingness to engage the customers now that forced the SEO companies to employ this unconventional technique.

Many evangelists from SEO company India propagate the importance of guerrilla marketing. Experts recommend that just as a suitor woos a girl for the chance to marry, in the same manner, a business has to woo his customers using various social media techniques. There are just too many ways that can be employed subtly to attract more customers to your online business such as live video broadcasting, real-time blog updates, wordpress.com and lots more. Though the experts suggest that through social media, you should get to know your audience intimately. Guerrilla marketing would be of no use if you are not aware of your market. Known as social media monitoring tools, these tools allows you to sort through numerous blog posts and videos to know your audience intimately.

To discuss your SEO/SMO project with a leading SEO company India, visit www.semseocompany.com

Was this helpful? 0 0 Comments

You're reading Guerrilla Marketing: An Effective SMO Weapon.