Has Your Online Lead System Been Slapped By Google PPC? Banner Advertising May Be Your Answer…

Will Banner Advertising make a comeback now that Google hasdeclared war? Marketers of all kinds from affiliates, to NetworkMarketers, to Direct Sales reps and anyone with an offer Google doesn’t likehave been affected in a big way. Banner Advertising is a great, fast and easy way to supplementtraffic for your online lead system while you rework your PPC strategy. Banner advertising is a lot easier than PPC but there arestill are some important things you need to know before starting. If you followthese simple steps you should be able to bring some life back to your onlinelead system . There are two ways that website owners typically will use tocharge you for your banner ad, CPM and CPC. CPM is based on the number ofimpressions (or times it is loaded on the page) your Banner gets and is basedon Cost Per Milli. Milli is Latin for a thousand. You are looking for sitesthat have a CPM of $1 - $4 with a max of $5 . CPC stands for cost per click and most likely unless youdeal directly with Google (which if your slapped you won’t be doing right now)you won’t find site owners who are offering CPC. With CPC you can be a littlemore lenient with some of the tips I will go over below. First you want to find some websites that rank well in organicsearch results for keywords that relate to the business you promote with your online lead system . Do not pay attention to the PPC ads when looking for sitesto put your banners on. Next you will need to contact the site owner to get theirrate cards. Negotiate; don’t pay the price they first give you on the ratecard. If you negotiate well you can get up to 40% off the rate card. Note youwill be dealing with site owners for this NOT Google so you have some room toplay here, because unlike Google they don’t have more money than some smallcountries. Then don’t get tricked by front page or landing pageplacement for your banner, find the appropriate subpages on the site that arerelevant to your keywords, Banner and the offer on the site they will be sentto. This is especially important if you are paying based on CPM (which I willexplain in a minute). Specify the exact page(s) that you want your Banner to be onand be sure to read the page and make sure you like the targeting. If your adis on a page that is targeting cat food and you are selling dog food this won’tbe a very effective campaign. Also note that pages with a lot of text are not usually thebest placement. When it comes to placement of your Banner on the actual pagethis is crucial, especially when you are paying by CPM. With CPC this is not asimportant. Make sure your banner is above the fold or in other wordsthat is placed on the website so that it is seen regardless of whether or notthe user scrolls down the page at all. With CPM this is crucial because if youBanner is below the fold and the page it is on is loaded you are charged for animpression whether or not the user scrolls down past the fold. If you do this many of your impressions will never be seen.   Be sure to look at the sites Alexa Rating, how many regionsa site covers (the more they cover the more bargaining you should be able todo), format of banners accepted, do they allow text and graphics or only text,and be sure to get your ads in the Hot Zone (the areas of the pages that peoplelook the most). Lastly track your results by plugging into the feedback loopof your online lead system . You will want to know how many clicks your banneris getting, how many leads you get from those clicks and then how many of thoseleads actually become a customer or client for you. If you are getting poor results on a site then you don’twant to keep throwing money their way. Find the sites that are performing wellfor you and increase your budget there. Also never commit to a long term contracton a site until you have established that it is worth your money. Be veryprotective of your budget and remember it is the site owner’s job to get the mostmoney out of you he can and it is your job to be a savvy business person andnegotiate and protect your budget.  

Was this helpful? 0 0 Comments

You're reading Has Your Online Lead System Been Slapped By Google PPC? Banner Advertising May Be Your Answer… .