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By Rmlove on Jun 11, 2011 |Advertising
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The name “Bikini ” originated from the unmanned Bikini Atoll of Mashall Islands in the Pacific Ocean. Bikini was born in 1946, since then, it has been the fashion symbol of lady’s clothing and has been known as “The greatest invention” in 20th century’s fashion world.
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Bikini Swimwear is the most eye-shocking clothing in history. The impact of corsage that tied on the back and the triangle briefs is no less than “Atome explosion”, but not until 1950s, can this style that display human body be gradually accepted by the mass. Nowadays, almost every young lady has at least one bikini swimwear in her wardrobe. After WWⅡ,the “new style and features” is in accord with the trend of fashion, and lady’s sexy figure outline was again stressed in clothing design, and this trend spread all over Paris and even the whole western world.
In January 30th, 1946, Atome was exploded in Bikini Atoll in the Pacific Ocean. 18 days later, a Frenchman named Louis Reard lauched the bra and briefs style swimwear and hired one call girl as the model, to show his works to the audiences and visitors. One week later, Bikini became fashionable all over the Europe.
The two inventors of Bikini swimwear were Frenchmen – Yaky Heim and Louis Reard. But they were not the first to catch the idea. As early as 1600B.C, there had been wall painting of Bikini style swimwear. Heim was a female apparel stylist from Cannes, France, she designed a style of mini swimwear and called it “Atome”. She hired a plane that can write advertisement with smoke, to write the words in the sky: “ Atome ---- The smallest swimwear in the world.” 3 weeks later, mechanical engineer Reard also use the plane to write in the air: “Bikini ---- Smaller than the world’s smallest swimwear.”
Bikini Atoll is located in northern latitude 11°35' and east longitude 165°25', it is a barrier reef of Mashall Islands. In which the USA conducted more than 60 explosion tests of Atome and Hydrogen Bomb from 1946 to 1958, and the largest explosion was in that Bikini Atoll. At the same time, fashion world invented a kind of swimwear not quite different from women’s underwear, since this kind of swimwear was rather sexy and it completely broke through human’s traditional bottom line, the inventors thought its impact was not less than an explosion of Atome, thus derived the name from the Bikini Atome explosion test, that’s the name of “Bikini”
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