How Does Google TV Ads Work for Your Business?

Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.

1. Fill out the campaign basics.

* Select the audience size you'd like to target. If you're like most advertisers, you'll want to target networks that reach all Google TV Ads households.

* Set your bid and budget and choose your campaign dates.



2. Select desired networks, dayparts, and programs.

* Choose as many networks as you like with no bundling and no commitment

* Better manage a fragmented audience with easy access to small networks



3. Upload and select your ad.

* Check that your ad meets our technical specifications and then upload your ad to your account.

* If you don't have an ad, use the Ad Creation Marketplace to connect with specialists who can produce your TV commercial.



4. Track and optimize.

* Learn when and where your ads ran the next day

* See how many impressions your ad received

* Understand tuning behavior during your ad via second-by-second data from millions of set-top-boxes



Benefits to Advertisers
Google TV Ads enables advertisers to deliver more efficient advertising.

Do More with Less.

With Google TV Ads, you choose the price you are willing to pay, and we'll provide insight into how many impressions you can expect. The auction-based system understands what you value most and ensures that you always get the best price possible. Our targeting tools and accurate audience measurement can help you reach the right audience with less waste, so you can do more with less.

Reach the Right Audience.

Imagine if you could search and find relevant TV programs based on your keywords, the same way you use Google Search. Or imagine if we could help you find the TV programs and networks that best reach your desired audience based on actual audience tuning data. Now you can. Google TV Ads offers targeting tools that allow you to connect with the right audience when your message is most relevant.

Learn and Optimize.

With Google TV Ads, you can reach new customers while managing your cost per lead. Use our detailed reports to quickly learn which ad placements deliver the best results. You can easily make adjustments to optimize your campaign.

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