How not to get Black Listed by Google

Site owners, have the search engines been unfair with you?Has your site ever been blacklisted by Google, Bing, Yahoo? Well, the articlewill give you a fair bit of an idea on various factors that affect the repute ofyour website.   On Page Factors :- Un ethical changes made on your site pages to get higherranking on SERP (search engine result pages) will get you banned. Here are someon-page factors:   Hidden Text   Hidden Text as the name itself specifies the text hiddenfrom users who visit your webpage. Some webmasters will do this so that theycan add keywords throughout their webpage without interfering with what thevisitors actually see. Yet, the search engines can still see hidden text.   For example, let's say you have a white background on yourwebsite. If you wanted to hide text, you would simply make the color of yourtext white (#FFFFFF) and users couldn't see it.   Alt image tag spamming   This is another way that people will try to cram keywordsinto their website, allowing search engines to see their keywords, but notallowing visitors to notice any difference in their website. The real purposeof an alt image tag is if a user visits your website and the graphic will not load,or is disabled by their web browser, text will appear instead of the graphic.This is often used for blind people. Alt image spamming is something you wantto stay clear of.   Meta Tag Stuffing   What I'm referring to here is when people throw in thousandsof the same exact keyword into their meta tags. For example, the followingwebsite is trying to rank well for "seo".   This is obviously ridiculous. Google doesn't use Meta Tagswhen ranking websites and will penalize you so stay away from it.   Title Tag Stuffing   The title is what appears in the topleft hand corner of your webpage .You only need to include your keyword(s) onetime in your title tag. Anymore than one time will only dilute the effect, andif you overdo it, you may get banned.   Those are just a few of the thingsthat people continue to do online. These things WILL eventually get yourwebsite banned and WILL NOT help you rank well. It's just a waste of time andeffort.     Off Page Factor:-   The only way you can get penalized by off-page optimizationis if YOU link out to "bad neighborhoods", which would be: ·          LinkFarms (a  link farm   is any group of   web sites   that all   hyperlink   to every other site in the group.) ·          Penalizedwebsites (websites that are "gray barred" by Google)   Take this case for example, Lets say I had a website andexchanged links with your website .At the time that we exchanged links, both ofour websites were very quality, related websites, with a Google Page Rank of 5.This would be an ideal link trade.   But here is an honest advice. If you do a link exchange witha website, check back to that website every once in awhile to make sure that theyhaven't been "gray barred" by Google. This is one of the top reasonsthat people get penalized by Google, and the sad part is, they have no ideawhat they've done wrong because they haven't actually changed anything on theirwebsite!   The authorof this article is an SEO executive at www.hindavi.in .For further inquiries on ethical SEO and SMO, email to info@hindavi.in    

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