How Schmidt And Jobs Become Enemy from Past Close Friends

Jim Goldman of CNBC is reporting some new juicy details on the Apple-Bing hook-up.

According to Jim's sources, there are four reasons we could see Bing on the iPhone:

* Microsoft wants to be on the iPhone because it is already driving more traffic to Bing from its iPhone app than all of its Verizon deals.

* Microsoft is willing to pay Apple more than Google. Google gives Apple a cut of the revenue it makes off its mobile search deals on the iPhone, says Goldman, but Microsoft is willing to make Apple a more favorable deal.

* Apple just needs a search API it can use on its phone. If Microsoft will pay a premium, and Apple doesn't have to see an ugly Bing interface, Apple doesn't care.

* And the big bombshell from a source, "Jobs hates Eric."

Jim's source says Apple will not build a search engine of its own. That's contrary to what BusinessWeek reported. It's also contrary to what Jim's other sources tell him. He says those other sources tell him Apple is working on its own search engine.

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