How should Enterprises develop foreign trade online retail in the crisis?

At present, internet is hotter and hotter. And more and more enterprises tend to make full use of internet to get rid of crisis. But how should enterprises do to develop online retail, especially foreign trade.   As a professional online wholesale consumer electronics retailer , coming along the way of e-commerce, epathchina.com has its valuable experience. Here, epathchina.com likes to discuss several ways of enterprise developing foreign trade via internet.     1. Search engine + enterprise website If an enterprise wants to use this kind, the first thing it needs to do is to build its own website. After setting up the web, enterprise needs to promote the website to attract more attention from the public. Generally speaking, the common operating is taking advantage of search engine like google.com , yahoo.com , live.com etc. by SEO or purchasing relevant PPC to increase the flow of website and the better rank on the Alexa. Therefore, the orders of this model are large and medium.   2. Traditional B2B platform It is a well-known model. As the largest B2B platform in the world, it is undoubted that many enterprises choose to cooperate with alibaba.com, enterprises can obtain the global resource and make use of the platform to sell products. For instance, globalsources.com, made-in-china.com, hc360.com, and ec1588.com etc. are famous and reputable B2B websites in domestic market. Unquestioned, the orders are universally big and medium.   3. Comprehensive foreign trade B2B platforms Except for traditional B2B flatform, there are some other new foreign trade B2B platforms, such as dhgate.com, tradetang.com, beltal.com etc. these kinds of websites do not supply the commodities themselves. They just allow other merchants register on the web, whose model is almost exactly same with ebay.com.   Furthermore, this mode has a strong potential. Nevertheless, traditional B2B websites is possible to step into the field and may post a serious impact to existing websites, if aliabab.com ’ s access. Usually, their orders are small, but small wholesale.   4. Vertical foreign trade B2B platform For instance, chinavasion.com , lightinthebox.com , tomtop.com etc. these vertical foreign trade B2B platforms’ differences from comprehensive B2B transaction platform are they don’t allow other merchants to register, but purchase products what the customers ordered voluntarily most time. They have only a little stock.   Compared to dhgate.com 、 tradetang.com 、 Beltal.com etc, these kind of websites ’ prospect is relatively brighter. Of course, their orders are often small (small wholesale) . 　 5. International retail platform Undoubtedly, there are a great many excellent large international retail platforms like ebay.com 、 amazon.com 、 ioffer.com etc. these websites are very familiar to the public. They will not be introduced more here. Their orders are retail.   6. Foreign trade B 2C websites Enterprises can take advantages of framesdirect.com, zennioptical.com, optical4less.com etc. they are just pure B 2C websites . For the development tendency, foreign trade B 2C will surpass domestic trade B 2C . They enjoy strong potential too. Their orders are retail.   To sum up, when enterprises develop foreign trade following the above ways, the later the higher profits, but the trading turnover will decrease correspondingly.  

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