How to make incremental income from my Assistforce VA?

A small business has many concerns and adding to its present cash flow is one of the biggest given the current economy. An investment in an Assistforce virtual assistant enables you to approach this concern in three phases, similar to your customer acquisition and retention cycle. Here we will talk about Customer Acquisition. Acquisition: 1.    How do I get new customers? Utilize your VA for prospecting. This can mean a.    cold calls – your basic telemarketing campaign. If your assistant is identified with your company at the local level, you minimize some of the barriers associated with a typical nationwide calling campaign. Have Assistforce provide your VA with a local phone number. b.    email marketing – These come in many flavors but key here is consistency which means spending a fair amount of time prepping, writing creatives, maintaining a database and sticking to a scheduled marketing plan. A small business can benefit from a virtual office that is familiar with this channel. c.    Online marketing initiatives including websites, social networks. If you are not doing this new way of marketing, then you are missing the boat. It helps that the Philippines is a major player in social networking adoption from back in the Friendster days to the wildly popular Facebook and Twitter. At least 60% of the country’s online population is active on either of the two including all Assistforce VAs. d.    Offline channels – postcards and direct mail. The more traditional snail mail marketing is still a viable alternative particularly for local businesses. Be sure to use new online tools for sending mail to minimize cost. Another way to increase effectiveness is to have a virtual assistant with a strong back office support team familiar with direct mail. e.    Basic market research – In addition to online surveys, your Assistforce VA is well versed with online research outside of Google. Good market research helps shape strategic and execution of your acquisition marketing plan. Next up: Customer Retention and Collections to improve Cash Flow.

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