Increase Your Advertising And Explode Your Ezine Sales With Niche Article Marketing

[p]Even though you can provide products and services to a[br /]
general population, it is not a good idea to direct your[br /]
marketing to everyone.[br /]
[br /]
The more you can define your target market and market to niche[br /]
groups, the more likely you are to be successful. When you focus[br /]
on one or more select groups, it makes you more valuable to[br /]
these groups. They will pay more because they perceive you to be[br /]
the expert that knows exactly how to solve their problems. Even[br /]
though you do the same thing for them when you do for everyone[br /]
else, your own marketing is directed to them and their particular[br /]
needs.[br /]
[br /]
Let say for example that you are a financial planner and[br /]
you're targeting people in the Baby Boomer generation - ages mid[br /]
30s to 60s You could make your own market more niche by targeting[br /]
female executive Baby boomers. Even though your own service[br /]
stays the same, all of your marketing would be specific to female[br /]
executives. It makes you more valuable and will help you to[br /]
drive more business to you - people who will pay higher fees and[br /]
generally be better quality clients.[br /]
[br /]
How to Reach Your own Niche market[br /]
[br /]
Once you determine the niche market or markets that you wish[br /]
to attract, find out what associations they belong to and what[br /]
publications they receive. Find out what online newsgroups they[br /]
subscribe to and e-zines that attract this market. Consider[br /]
joining their associations and advertising in publications they[br /]
receive, both online and through the mail.[br /]
[br /]
Become an Expert and Explode Your own Sales[br /]
[br /]
Advertising can work but what really drives business to you[br /]
is free publicity. I'm talking about the publicity you receive[br /]
when you become known as an expert in the eyes of your niche[br /]
market. This is not nearly as difficult as you think it is.[br /]
[br /]
But it does, require a commitment to do some things that you[br /]
don't ordinarily do - things that most of your competition does[br /]
not do. This is what gives you a dramatic marketing edge![br /]
[br /]
When you submit articles to your target market's online and[br /]
offline publications and solve their problems, you become[br /]
regarded as as an expert. It's that simple. Your own articles[br /]
cannot be a sales pitch. You should not even mention your company[br /]
and what you do.[br /]
[br /]
Your own articles should specifically address the problems that[br /]
this market has and how to solve those problems. It doesn't matter[br /]
that their problems are the same problems that everyone else has.[br /]
Focus your own article on them as if it is their unique problem.[br /]
[br /]
By getting your articles in front of your own target market, you[br /]
have an incredible edge. You have just given this audience[br /]
something they desperately need and convinced them that you know[br /]
how to solve their problem. You just established rapport and[br /]
trust with them. They don't have to wonder anymore, who they[br /]
should choose.[br /]
[br /]
Now you need to take it one step further.[br /]
[br /]
What I have found is articles must have successful headlines,[br /]
sub-headlines and a combination of stories and facts. They should[br /]
interrupt, engage, educate and end with a call to action, just as[br /]
a sales letter does. They should also be free of spelling and[br /]
grammatical errors. Your own articles can be responsible for[br /]
$10,000-$250,000 or more in monthly revenue.[br /]
[br /]
Your own resource box at the end of the article is where you[br /]
market yourself along with your contact information.[/p]

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