Landing Page or Blog?

An important part of your business is having a successfulblog to send leads to. As of three or four years ago the word blog wasvirtually non-existent, but today blogs have become a major and influential partof the World Wide Web. Blogs can be written by individuals who wish to expresstheir thoughts and their daily occurrences, or where people gather to share aninterest, i.e. home businesses, and to promote themselves.   Many people may think that a blog maynot be necessary if you have a landing page up and running, but in realitylanding pages only cause a handful of actions from your followers.   A landing page will only get you so far. The main purposesof this type of page is to get visitor to buy something, to get them to clickto another page, get a guest to tell a friend, or to get the sightseer to leaveyou some information in order for you to contact them.   So you may still think that your landing page is all youneed, but isn’t this business all about making connections, making your leadsfeel confident in you and your product? Your blog is a great place to sendpeople to so they can learn more about you.   A simple term: attraction marketing. Making people want tolearn more about you and in turn them wanting to know what you have to offer.Give people information but tell them to go to your blog to learn more. Samething with articles. Give catchy titles, and get your reader intrigued thensend them to your blog to read it. By getting your reader to go to your pagethey will find what they came to look for but then undoubtedly look around,learn more about you, see pictures of you doing activities that you enjoy, yourhobbies, hanging out with your friends and family, and see you being a real person.It gives them reassurance that your opportunity is not a scam.   You need to connect to your potential leads in a way thatmakes them feel comfortable and not like you just want to take money from them.You need to convey your mindset that you are here to help and educate them. To your success, Kendra Sullivan www.createyourownlegacy.com/?t=pub To learn more about me visit www.kendraandmatt.com/?t=pub 

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