Latest news : three Mobile e-commerce model

After ten years of development, China's Internet e-commerce and gradually entered a mature stage, the development prospects of gratifying. In various areas of business model the company has performed well, from the traditional B2C companies Dangdang, Jingdong, to the B2B Alibaba and Taobao C2C, Ctrip service to the industry, to the rapidly growing field of up B2C category killers (Category Killer) Where the customer, Le Amoy, until the recent popularity of the buy site quickly handle network, network, and other U.S. corporations, has witnessed a boom.

In contrast, mobile e-commerce is still in its infancy: small mobile phone screen, operation is not convenient; imperfect development of mobile payment, the user has not been established in the habit of paying large cell phone; position clear, as the only other phone advantage of not being fully used to the mobile e-commerce ... ...

The future, the expansion of mobile e-commerce must be moved to highlight the advantages and weaknesses, and fully integrated e-commerce features to make the characteristics of business, the scale market. We believe that the following three aspects have great room for expansion:

First, the precision advantages of mobile phones to play: from advertising to sales channels implanted

Mobile advertising gives the impression that the harassment has been a mass text messaging, mobile advertising and therefore the price is cheaper than Internet advertising.

From the advertising point of view, its value and the target user is the coverage and accuracy of decision. Traditional media coverage, but because of the lack of comprehensive tracking of the target audience, it is difficult to achieve precise delivery. Therefore, the originator of the advertising industry, Ogilvy & Mather, founder David Ogilvy once said: "We all know that advertising costs in half would be bad deal, but do not know which half." Therefore, the decision of traditional advertising in the hands of advertisers, they determine which channel to go running.

The formation of a certain mobile applications once the coverage, because of its good and interactive features to track user behavior can naturally form their understanding of target users. Therefore, in future, there is a certain scale, with clear target user application, it is easy to implant in the business within the target user group needs its advertising and promotion of products, it is easy to form some of their counterparts on the high efficiency of the product sales channels.

Second, play phone, real-time operating advantages: location information from the trigger to the behavior of permission marketing

The occurrence of a lot of sales activity and specific time, place and behavior are associated, such as at noon to eat, buy souvenirs to the tourist attractions, when a keyword search is likely to buy related products.
The traditional product promotion difficult and user specific time, place and behavior related, so publicity is focused on the user's mind to leave the impression occurs when users want to purchase this impression to work.

The feature is real-time mobile phone, portable, positioning capability, the future of the phone device implanted in the somatosensory more. The future of mobile e-business if the user purchase behavior in-depth analysis and time, location and purchase-related behavior of, skillfully combining user behavior and product purchases, must be able to form a large market.

Third, clusters play a dominant phone: Based on the relationship between influence and friends buy and C2C

Areas of the Internet, buy a hot topic recently, but more is to use the existing hot buy companies to attract enough users, the future transformation of the traditional e-commerce, because at the same time a relatively small amount of optional products to attract sufficient sales, there must be large enough user base and enough attractive discount. Buy their own use to attract a large enough user base is very difficult sticky, so do not buy the traditional e-commerce enterprise restructuring, the result must be low-cost competition.

However, we do in everyday life will be observed that the purchase of similar populations are highly similar, so it has created a specialized Dangdang column called "Buy the book's users to buy the following books." With the rise of microblogging SNS and to influence the appeal of high-end demand for the same pool of people, and the use of SNS to filter out common friends between the needs of all can solve the needs of the users have the same size problems, will become the basis for a new buy. Furthermore, because we demand the same, based on common needs, relationship with friends of mutual trade credit C2C business has a lot of space.

The identity of mobile phones and portable nature of the only advantages and disadvantages of mobile phone display less, this way to friends to filter targeted to help users narrow their choice of business particularly in the mobile phone on the market.
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