Market entry strategy for Wireline telecommunication companies available through bharatbook.com

The Indian telecommunications industry is one of the fastest growing in the world. The industry has witnessed consistent growth during the last year on the back of rollout of newer circles by operators, successful auction of third-generation (3G) and broadband wireless access (BWA) spectrum, network rollout in semi-rural areas and increased focus on the value added services (VAS) market. http://www.bharatbook.com/detail.asp?id=214700&rt=Market-entry-strategy-for-Wireline-telecommunication-companies.html

According to the Telecom Regulatory Authority of India (TRAI), the number of telephone subscriber base in the country reached 742.12 million as on October 31, 2010, an increase of 2.61 per cent from 723.28 million in September 2010. With this the overall tele-density (telephones per 100 people) has touched 62.51. The wireless subscriber base has increased to 706.69 million at the end of October 2010 from 687.71 million in September 2010, registering a growth of 2.76 per cent. " industry analysis reports "

The fixed-line telecommunications market is valued as the revenues obtained by operators for voice telephony and other non-voice information transmission using fixed lines (Wireline), rather than wireless systems. The Indian Wireline telecoms market had total revenue of $8,173.1 million in 2009-2010, representing a compound annual growth rate (CAGR) of 5.7% for the period spanning 2005-2009. It is very important for any company entering this market to understand the industry. Since the market has already developed & also has reached the stagnation point. Because of existence of so many players the market entry is very difficult. Also since there are so many other options available to the customer, it is very difficult to set up a hold in Wireline market, as the buyer has got the immense power.

Table of Contents :

Executive Summary
Market Size
By Geography
Market Structure & Segmentation
Structure
Segmentation
Rural telephone network
Key Players
Bharat Sanchar Nigam Ltd.
Bharti Airtel
Mahanagar Telephone Nigam Limited
Key Drivers
Key Challenges / Barriers
Entry of private sector in both basic and value added service
Top Players
Bharti Airtel Ltd.
BSNL
Rural telephone/Broadband network
Recent Mergers & Acquisitions
Major Deals
FDI in telecom industry
Industry SWOT
Market forecast with Macroeconomic assumptions
Market Value forecast
Market Volume forecast
Government Stimulus packages to boost the industry
Annexure
List of charts & tables
Bibliography

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