Network Marketing Success - How to Make Attraction Marketing Work for You

Since the concept of Attraction Marketing became popular through the writings of Mike Dillard, Ann Sieg and others, every second Internet marketer seems to be jumping on the ‘I’m attractive’ bandwagon. And in many cases it doesn’t really work. This reminds me of a recent television series. I am not a big TV fan, since I view it as an electronic income reducer.  However, my spouse convinced me to have a look at the reality program ‘True Beauty’, purely for its amusement value. This is the show in which a group of people compete for the title of being the most attractive individual. I am not sure exactly which personal attributes were being appraised, but it was agonizing for me to observe the vanity of this group of young ego-centric upstarts, so under the impression of their own pretty faces, yet so badly lacking real character. Is there any relationship between this TV program and Attraction Marketing? You bet! In marketing, as on television, you cannot consistently keep up a facade. You cannot exude qualities that you do not have. Oh sure, you can fake it till you make it (very easy on the web). However, sooner or later, the cracks will shine through the veneer. For me, 'Authentic Marketing' works better than Attraction Marketing. Yes, if there is anything attractive about you, people will be drawn to you. Still, you should be authentic; i.e. you should project your true self in the first place. Do not fake it! Here are a few things that you, as an Internet Marketer, can do to attract people to you: -   First and foremost, be your authentic self. Do not pretend to be what you are not. Exhibit your good attributes, work hard at improving the areas where you fall short. -   Be inimitable in terms of the way you portray yourself on the Web.  Nobody finds a replicated 'cookie-cutter' appearance interesting. -   Believe in yourself. Others can feel that (or, conversely, the lack thereof). -   Be visible! On the Web that is very easy with present-day social media such as Twitter, Facebook and YouTube. Tell me... if you do a Google search on your own name; how many of the first page listings are yours? -   Work crazily at improving your marketing skills. Choose a marketing tool such as PPC or video and become an expert on it. The better your skills, the better your level of self-esteem will be. With the massive amount of information and training available on the Internet, this is almost the smallest hurdle. -   Assist other online marketers wherever you can. Give, give, give, without expecting anything in return. One day it will come back to you. That’s the way the Universe works. And don’t underestimate your knowledge. On 28 August 2009 there were an estimated 1,668,870,408 Internet users. Even if you are an average marketer, you know more than eight-hundred million other Internet users! If you consider my remarks about 'being attractive' in a dating context, it should all make perfect sense. Now go and do something about it!

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