New Firm Focused on Working With Business Owners to Help Survive Recession

Dallas, TX,September 14, 2009 –A former marketing executive has created a firm that will focus on working with businesses who need help positioning themselves through the recession.

“With the economy where it is today, businesses, and especially small business owners, need an outlet to turn to for help”, says James Shackelford, Founder & CEO of SomaComm. “During the last recession, McDonalds reportedly nearly tripled their advertising budget. Small business owners need resources to turn to for questions on when to cut prices, when and where to advertise more, and most of all they need resources to track their marketing spend – and know where to spend more or where to cut altogether”, continued Shackelford.

Understanding that the U.S. economy relies on consumer spending, and that the U.S. lost 2.6 million jobs in 2008, SomaComm has structured both retainer and project based rates to accommodate the decrease that many businesses have been forced to make in their budgets.
Believing that all marketing, advertising, and PR is part of an overall communications strategy, SomaComm will work directly with businesses to define their target audience and identify the strategies to best connect with them.

Shackelford, formerly the EVP of Business Development and marketing for a national law firm, and founded SomaComm based on his great-grandmother’s last name “Soma”. “My great-grandmother would have given the last penny out of her pocket to someone whom she felt needed it more than her, and it is on that premise that I want to be able to work with businesses who need strategy and planning assistance in order to see growth and positive extensions of their brand”, says Shackelford.

You can contact SomaComm or learn more about the services offered online at www.SomaComm.com

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