One of Spain’s largest financial groups entrusts its learning content management to Giunti Labs

Normal 0 false false false st1:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Caja Madrid – established forsome 300 years and currently Spain’s fourth largest financial group – hasrevolutionised its training systems through the use of a learning contentmanagement system (LCMS) augmented by a learning management system. The newsystem – supplied by Giunti Labs, the leading learning and mobile contentmanagement solution provider - is intended to improve both the efficiency andcost effectiveness of Caja Madrid ’sstaff training activities.   High levels of employeeproductivity and efficiency are crucial to Caja Madrid ’s continued success and growth. Thisis the main reason why Giunti Labs’ learn eXact LCMS represents the mostsuitable solution for the organisation’s training contents production andmanagement.   The project – known as ‘AulaVirtual de Caja Madrid ’ –aims to exploit, and profit from, Caja Madrid ’sas well as its partners’ and collaborators’ knowledge. All this is possiblethrough a special system for learning materials development and delivery whichis aligned to market rhythm and requirements.   This brand new ‘Aula Virtual’supports a web-based content development method that can be used by internaland external subject matter experts as well as by learning object (LO)providers. Since LOs are then managed on the same LCMS and labelled with thesame metadata schema, the whole process becomes more efficient from bothcontent reuse and update points of view.   “The learn eXact LCMS solutionallows Caja Madrid to organise - according to industry standards - all itslearning content into one single content management system and digitalrepository,” explained Giunti Labs’ CEO, Fabrizio Cardinali.   “Most importantly, the legacycontent of a huge number of instructor-led courses is being transferred intothe system and tagged with a SCORM-based metadata and taxonomies framework. Thesame framework is also applied to all e-learning content.   “To ensure the efficient reuseand quality of the content, all third party content producers use learn eXactfor their content production and management,” he said.   In February 2009, Caja Madrid adopted the SCORM2004 standard for all its learning materials and recently began insisting thatall those providing its learning materials did so with Giunti Labs’ SCORM 2004conformant eXact Packager software.   In April 2009, Giunti Labs’ eXactLobster Digital Repository was installed in Caja Madrid and content providers started generating content connected to Giunti Labs’eXact Lobster at Caja Madrid .In the first months of 2010, Caja Madrid ’semployees have begun using the resulting learning content.   End   About Caja Madrid   Caja Madrid is Spain ’s fourthlargest financial group. It offers a complete range of banking products andservices to meet its 7 million retail, business and private customers’ needs.Its customer base comprises families, small and medium sized companies, bigcorporations and private and public institutions.   With more than 15,000 employees and an extensive network of more than2,000 offices all over Spain ,Caja Madrid can also boast of an advanced subsidiary system comprising a series of externalnetworks. One of the most important of these is the MAPFRE network system that,in addition to its brokers and delegates, also provides more than 600 Caja Madrid dealers insideMAPFRE offices.   Caja Madrid also benefits from itsforeign branches in Lisbon , Miami and Vienna and has a strong presence in othercountries including the US , Mexico , Cuba , China and Morocco .   Caja Madrid is also a leader in social action in terms of the amount of resources applied.For more than three centuries it has been working hard, from both a social andcultural point of view, to address social issues and provide assistance in cultural,educational and environmental sectors.   About Giunti Labs   Giunti Labs http://www.giuntilabs.com is a leading Online and Mobile Learning Content Management Solutions providerwith offices around the world. Giunti Labs provides a wide range of solutionsfor content development, content management and content delivery, covering: • Multi-language bespoke content production • Content management and digital repository platforms • ePortfolio and skills management solutions • Mobile learning technologies • Consulting and professional services   Giunti Labs provides solutions to many sectors including public sector,defence, manufacturing, finance, retail, ICT, education and healthcare.   Giunti Labs is part of Giunti Group, a leading educational and culturalheritage publisher with roots back to 1841. Over the years, Giunti has built acatalogue of over 12.000 titles and has acquired new brands worldwide.   Further information from:   Minna Leikas , Giunti Labs, +39 3474435167, m.leikas@giuntilabs.com   Bob Little , Bob Little Press & PR, +44 (0)1727 860405,bob.little@boblittlepr.com

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