PayPal Wish to Take Advantage Social Media Application to Improve Competitiveness

According to the foreign media report, in order to improve the competitiveness of online payment business, eBay subordinate PayPal plans to appealed attention of social media program developer develop applications for the company, moreover, will not impose restriction on products’ name must has PayPal name.     In the Goldman Sachs annual technical conference in San Francisco, eBay CEO John Donahoe expressed, although Paypal may not develop application personally, eBay wished to provide a platform for the social media developer; Donahoe also mentioned Twipay (one kind of service permitting users pay via twitter), expressed that the product just encourage developer to develop.   Donahoe showed he believed developers and social networking service will need to use a system like PayPal, because running a real transaction system is very complex and most companies are hard to handle. Providing virtual money is a different kettle of fish with the system, operators need ability to face risk and fraud, and ability to anti-money launder as well as doing cross-border transaction. Media reported at the beginning of this month, Facebook will integrate PayPal into its service; part reason is PayPal has international business.   Because of the auction model eBay adopting does not accord with the variation trend of consumers’ online shopping habit, eBay face some difficulties, but the company still achieve income and retained profits increase. Donahoe emphasized the importance of PayPal and international business to the eBay commercial model, he pointed out, American market is very important for the company, but the income from American only accounted for one quarter of the general income.   Donahoe also said he considered e-commerce will be not a winner-take-all game, which is big enough to hold massive brands, just like many tycoons in physical shops world. He take Wal-Mart, Target and Costco for instance, all the three titans focus on the same field-- flat retail, however because of a little differences of operating model, they have respective advantages and coexist developing. He also mentioned, eBay consider itself as the Costco in e-commerce industry, because in the success of eBay, there also be feeling factors.     As an online electronics retail shop , epathchina.com is optimistic about the eBay’s new planning. epathchina.com shares the same view with PayPal’ business director in Greater China, SNS community is not a profit tool, is just a medium, a means. However, through the medium and means, it is sure to make profits via SNS.

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