Postcard Marketing - Turning Your Press Releases Into Promotional Postcards

Got important news you need to share with your customers or clients? Want to make sure they actually receive your announcement in their hands? Postcard Marketing is a great way to get your news in front of the people who matter most to your business. But unlike press releases, which are generally distributed to the press, these postcards are sent directly to your customers. It's a nearly guaranteed way to make sure your target audience hears your big news, because they'll get it right in their mailbox. You may have tried emailing your press releases to customers, but how do you know they're actually reading it? You might put your press release on your homepage, but how many of your customers will actually visit your site this month? Turning your press releases into direct mail promotional postcards makes your news seem even bigger, and it can translate into a lot of additional business too. However, not every announcement may be worthy of a direct-mail campaign. Here are some examples of instances you may want to use promotional postcards for your news: Critical Announcements: - Change of company address - Change of business name - Change in prices or product offerings Exciting News: - Accolades or awards - New partnerships or management - High-profile new clients/customers - Donations or volunteer efforts by your company Keep in mind that news-related postcards will rarely generate the same level of response as postcards that are purely promotional or hard-hitting. But that doesn't mean you can't generate some significant profits from this type of mailing. If you want your news to result in business, be sure to explain in your postcards how this news will benefit the people you're mailing to. For example, if you're announcing an award your company received, thank your customers for making it possible and explain what it may mean for them in the future. Every business has news to announce, no matter how small. Take something that's unique or new about your company and let everyone know about it. Postcards are a great way to make it happen.

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