Promote your business on TV with Google TV Ads

Google TV Ads is an online marketplace that makes it easy for anyone to buy and measure national cable television advertising. Using the familiar Adwords interface, you can launch a television campaign in minutes.


Main features of Google TV Ads

- Always affordable
Create an affordable TV commercial and run it for as little as $20 per TV spot.

- Reach the right audience
Use our targeting tools to find the networks and programs for the audience you want to reach.

- See immediate results
View TV impressions and resulting web site traffic data to see how TV drives real results for your business.

How to start Google TV ads

1. Log into your Google AdWords account

2. Create effective ads
There is no formula for creating the perfect television ad, but we've partnered with creative agency head Jon Bond, of Kirshenbaum Bond & Partners to outline a simple process to help you work through the ad creation process.

3. Build successful TV campaigns
In the next few sections we'll outline three concepts to keep in mind when building and managing your TV campaigns. Setting a clear strategy for each of these key areas will help set you up for success as a TV advertiser.

4. Track and measure results
Television can seem like a difficult medium to track and optimize, but with Google TV Ads, advertisers can take advantage of our unique measurement tools. Determining whether your TV campaigns are having the right effect is very important and there are several resources you can use to get started.

More about Google TV Ads

Google TV Ads offers national cable inventory across more than 98 TV networks

Through the Google TV Ads platform, advertisers can build campaigns and air ads across more than 98 cable networks. Choose from our inventory to build a customized campaign to reach your audience. Google TV Ads offers national targeting through our partnerships with Dish Network, Bloomberg Television, CBS College Sports, GSN, and other partners.

Targeting tools enable you to reach the right audience

Using advanced targeting tools, advertisers can find the specific networks and programs that reach the right audience. Google TV Ads' advanced targeting capabilities enables advertisers to have complete flexibility in building a precise schedule that reaches the ideal audience.

Pay only for the impressions delivered

With Google TV Ads, you only pay for an impression when a viewer watches your commercial for more than five seconds. This information is gathered from about 5 million Dish Network set top boxes, so you can be sure you only pay for what you get.

Just like with Google AdWords, Google TV Ads utilizes an auction-based pricing system, so you are guaranteed the lowest clearing price in our system for an ad spot. You have complete control over your media investment by setting a maximum cost-per-thousand impressions bid (Max CPM) and daily budget.

Adjust your campaign with just a few clicks

Learn what’s working with viewers, and adapt your campaign accordingly, in just a few clicks. Our comprehensive report center will help you understand and analyze your results to maximize your TV campaign's effectiveness.

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