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By zameenkaushar2009 on Sep 1, 2010 |Finance
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After realtors of Delhi , Noida , Gurgaon and other cities focused on the affordable housing to cater middle class segment’s demand remained reasonable when market faces acute recession two years ago, now some of major realtors from Delhi , Noida ,Mumbai , Gurgaon , Dehradun etc is all set to launching luxury homes as the segment is eagerly shows an upswing in demand. Sensing this turnaround, a host of property developers including DLF, Unitech, Emaar MGF and Ansal API are gearing up to launch plush housing projects, where a single unit costs upwards of Rs 2 crore, over the next six months.
The country’s second-largest realtor, which had focused on affordable housing space, too plans to launch a few luxury projects to target high-end home buyers. Unitech spokesperson said it has a few projects in the works in the luxury housing segment located in the national capital region. Luxury homes are targeted towards high net worth individuals and the price range of such apartments varies from city to city. While in metros such as Mumbai and Delhi, the cost of such high-end houses can begin from Rs 2 crore, in tier-II cities they can be around Rs 1 crore and above.
Builders in this category focus on fully-embellished apartments, which can be further customised to the individual buyer’s preferences. Pranav Ansal-led Ansal API plans to launch a mix of high-end villas and apartments in Lucknow and NCR by the end of 2010. While they are coming up with a golf course property in the price range of Rs 3-7 crore in Lucknow, in Gurgaon they are launching villas in Esencia township in the bracket of Rs 6-7 crore.
One of the biggest realtor DLF recently sold super luxury flats in the price range worth Rs 4 crore each in central Delhi. Besides, it also launched at least three high-end projects in Gurgaon including Park Place and Golf Links, which too were reportedly sold off within days of launch.
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