ShermansTravel Launches Sherman Meter: First-of-its-Kind Meta Search for Hotel Reviews

ShermansTravel.com( www.ShermansTravel.com ),one of the most trusted online sources for editor-reviewed travel deals, hotel reviews , andunbiased expert advice, has launched the Sherman Meter , a first-of-its-kind, proprietary meta-search tool that takes the guesswork andheadache out of researching and choosing the perfect hotel. The Sherman Meter tabulates thousands of international anddomestic hotel reviewsand ratings – from expert sites such as Concierge,Frommer’s , and Fodor’s to usergenerated content (UGC) sites, including TripAdvisor, Yelp, and Yahoo! Travel – to deliver the most accurate overall hotel ratings.               The Sherman Meter functions much like RottenTomatoes does formovie reviews.   Each hotel receives aweighted percentage score between 1 and 100, which corresponds with a colorcode. If the   Sherman Meter is green, the hotel reviews are generally positive;yellow means the hotel reviews are mixed; and red indicates that the hotelreviews are generally negative.   All hotels on ShermansTravel.com havealready been thoroughly vetted by its expert reporters and editors, so thewebsite factors its own expert rating into the overall score as well.  The Sherman Meter ranking also displays the number of hotel reviews that itused to formulate the overall rating. Users can then click on an individualhotel to view Sherman ’s Expert Review, followed by individual hotel reviews from many differentexpert and user generated content (UGC) sites, allowing the user to read anyand all hotel reviews all in one place. ShermansTravel.com then ranks the hotels accordingto its   Sherman Meter score, with the highest-scoring hotel rankedfirst, and so on.   Inaddition to the Sherman ’sExpert Review, each hotel review features the physical address, neighborhood,city, phone, website, and whether the hotel is considered a “great value” or“smart splurge” by ShermansTravel.com experts.   To view a fulllist of international and domestic destinations with hotel reviews, visit   www.shermanstravel.com/hotel_reviews . “ With so many competing hotelreview sites and the rise of user-generated content, it seems like a nyonecan be a travel expert these days, said James H.Sherman, founder and CEO of ShermansTravel Media .   It canbe extremely confusing to someone who is researching a hotel. In the end, it ishard to know exactly who to trust. The best part about the Sherman Meter is that it takesthe guesswork and the time-consuming research out of the equation ,” he added. Inaddition to the Sherman Meter , www.ShermansTravel.com is also chock full of tools and expert content, including more than 1,000editor-reviewed deals, QuickSearch, which allows visitors to compare airfaresfrom dozens of sites, destination guides, Top 10 lists, video and slideshows,blogs and more.

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