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By ExpressHomeSales.com on Aug 22, 2010 |Home & Family
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The sale of your home is a major decision that requires time, patience and an excellent marketing plan – whether you sell privately or with a Real Estate Agent. At ExpressHomeSales.com we do not believe ‘everyone’ should sell through a certain method, and for this reason we have developed cutting-edge marketing plans for both. Your decision about which method you will choose is an important one requiring careful deliberation.
Deciding to sell privately (FSBO) or through a Real Estate Agent can come down to a number of different factors such as, the amount of equity in your property, what you feel is a fair price to pay for selling a home, your family situation, your type of neighbourhood, how much time you have available and your comfort level with your selling and negotiation skills to name just a few. Regardless of the factors that will influence your decision, there are benefits attributed to both methods.
Through Private Sale (FSBO)
FSBO selling gives sellers the option to have complete and total control over the sale of their property. This route most often leaves sellers to their own experience and marketing knowledge to advertise their property – unless a company such as ExpressHomeSales.com is hired. As a seller, you are responsible for scheduling each visitation and determining whether a client is a serious buyer or not (often called qualifying). When an offer is received it is up to the homeowners to negotiate the price and ensure with their lawyer that everything is in order legally. A good mortgage broker and lawyer can easily walk you through this process. Selling a home on your own can take a lot of hard work, but once you have succeeded you will be rewarded with $1000's, possibly even 10,000's, of commission fees.
Through a Real Estate Agent
Real Estate Agents are able to perform much of the leg-work that you might not be able to fit into your schedule such as showing your home, setting a realistic price, handling paperwork and marketing within your community. Having an Agent can undoubtedly give those who are not interested in the process some peace of mind. Perhaps most importantly, you will have access to the national Multi Listing Service “MLS” online. Though potential buyers most commonly visit more than one online realty site, MLS is the most popular – hence the need for FSBO to have a professional, strategic and consistent marketing plan that delivers results. A Real Estate Agent earns a commission from the sale proceeds of your home when it sells. Using a commission of 6%, a $200,000 home would cost the homeowner $12,000 plus tax. If another Agent sells your home to their client, he/she splits the commission with the listing Agent.
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Caution Points
Purchasing a poorly constructed FSBO marketing plan OR hiring a bad Real Estate Agent who is not worth the commission are ‘extreme caution points’ every homeowner must be keenly aware of. Depending on your situation, the effects of not selling your home fast enough or for the price you need can be felt for years. Whether you are listing through an Agent or are selling as FSBO, ExpressHomeSales.com has packages that are professionally designed to deliver results.
Our FSBO Marketing Packages are designed to give you maximum exposure through professional signage, the design of a high impact property listing, distribution to 1000’s of websites, search engines and social networks and lastly 1000’s of targeted ads that will appear in front of potential buyers every day in your community. Our Agent Listed Marketing Packages are almost identical, but can easily speed up the sale of slow to average moving home and make you stand out among other Real Estate Agents. All of our packages are backed up by industry leading guarantees.
Take a few minutes to review the packages available and please drop us a line at your convenience. Our customer service team responds to every email within 24 hours with an average response time of just 20 minutes during regular business hours!
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ExpressHomeSales.com is a leading real estate marketing firm that maximizes the potential of online residential property listings and attracts unparalleled numbers of potential buyers to that listing.
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