Social Media And Consumers Working Together

PR and social media have long worked hand in hand, but it now seems Social Media Agencies and advertising companies are joining forces to make their clients’ brands more interactive with consumers; Emilie Legrand of PR Company Punch Communications examines recent success stories.

Rowse Honey – The fun-loving staff at Rowse Honey made a series of TV adverts promoting their specialist expertise as ‘Masters of Honey’ and through Facebook they asked consumers to vote on their favourite ad to be aired on the television. The campaign not only incorporated social media through Facebook and Twitter, ensuring consumers were interacted with, but it allowed the brand to show its personality. During the reign of the campaign, over 22,000 people ‘liked’ Rowse’s fan page – an excellent way of growing and engaging with a fan base.

The BT wedding - BT has created an app on Facebook where viewers who have followed the burgeoning romance of the brand’s Adam and Jane, can vote for the couple’s dream wedding. Currently, consumers can vote for Jane’s dress, the couple’s first dance and the wedding car. To date, over 43,000 people have voted. Cleverly, voters have to ‘share’ their information with BT to enter the competition, meaning at the end of the campaign BT will have a newly created database for outreach purposes.

Lynx Fallen Angel – It has long established itself as the male deodorant women swoon over and Lynx has elongated this theme with its current campaign, Lynx Fallen Angel. The television campaign depicts beautiful angels falling from the sky and turning bad in an effort to bag the notoriously geeky Lynx guy. Through Facebook, the brand has enrolled Brit beauty Kelly Brook and invited fans to play ‘Lynx Fallen Angel’ to see if Kelly the archangel trapped in heaven, will fall for the participant. The page has had phenomenal success with over 211,000 ‘likes’.

For further information on Digital PR visit www.punchcomms.com or call +44 (0) 1858 411600.

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