Social Media Integration at Motorcycle Live 2010

65% of businesses have no social media integration according to a research project undertaken by digital marketing consultancy Heartwood Digital.

The study, which looked at the websites of every exhibitor at this year's Carole Nash Motorcycle Live show, aimed to benchmark the level of social media integration within the motorcycle industry and provide a general barometer of social media adoption in the UK.

Overall, the results were far from positive with 65% of businesses having no social media integration at all and only 20% having implemented any kind of SEO strategy.

Commenting on the findings of the study, Iain Harper of Heartwood Digital said, "Social media marketing is all about customer engagement, building relationships, earning trust, developing influence and managing reputation. At its core are interaction and conversation. However, it's clear from the research that there's still a huge gulf between the leading edge of digital marketing and the everyday reality for most businesses."

The benchmark study will be repeated next year to provide a measure of progress towards greater social media integration and more informed digital marketing. In the meantime, the challenge for businesses is to understand the commercial relevance of social media marketing and to formulate realistic strategies for its integration.

Until the end of this year, Heartwood Digital is offering one day of free digital marketing consultancy to every UK-based manufacturer, charity and tour operator exhibiting at Motorcycle Live 2010.

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