The competition between Google andApple's App Store

Google CEO Eric Schmidt (Eric Schmidt) on Wednesday officially released in Berlin, Germany, the content subscription services, "Google One Pass", to pay publishers to manage digital content provides a flexible platform. Under this service, newspapers, magazines and publisher of the newsletter will continue to retain ownership of the content, they have to do is add the Google code, the sale of digital content through the One Pass profit.

Content providers can customize the options in many mature subscribers, while the content will be fully owned by the right pricing for all publishers. More importantly, Google only collects 10% of the profit-sharing, only about one-third share of Apple laptop battery's subscription service.

In some, even if only 10% of profit-sharing, but the Publisher Why this part of the profits and not to give Google your left? Of course, Google does not sit back and enjoy, the search engine giant's services should be increased to promote the publisher of the content subscriptions. As the "One Pass" contains the meaning of the name, the attraction is in the service, as long as registered, publishers can access PC, tablet PCs and smart mobile phones and other platforms, all the people to pay for subscription information.

Google will also manage content through Google Checkout subscription fee, in this regard to the publishers to reduce operating costs, and help Google launch trading platform near the competition with eBay PayPal stand our ground. Apple fans call a "big event" of the initiative, Apple laptop battery forced the publishers can not provide the ecosystem beyond its low-cost outside the scope of service, so it seems that the newspaper can not be compared to the One Pass subscribers provided by the Apple App Store more attractive services.

Apple's arrogance is clearly underestimated the ability of publishers to control the reader. If you are in charge of a popular business journals, both Apple and One Pass through the provision of digital download services, you will go to publicity which platform? For example, if your annual sales of digital content subscription of 50 dollars, through Google's platform can earn $ 45, through Apple laptop battery's service can earn $ 35 profit, I believe then you will easily make a choice.

If the sales will increase, publishers will not necessarily split with Apple, but the One Pass and how any other platform can do this, publishers have no reason not to cooperate with them then? The products by consumers, Apple and Amazon Kindle the two companies occupy about one-third of digital content subscription market share, the problem is, publishers are now facing more conducive to the interests of their own choice. In this way, publishers will have incentive to step up publicity efforts of Google, and Apple laptop battery may be the status of the ecosystem will not be as strong as before.

From: http://www.batterytip.info/

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