The Misunderstanding Of Advertising

Many small business owners have a dire misunderstanding of the nature of advertising and the value to be received from the advertising. When business owners or managers fail to track and measure the new business generated from their advertising, then the business owners and managers will fail to see that advertising is an expense that can return huge dividends to their business. When businesses fail to track and measure advertising successes, they tend to only see the money leaving the business without every seeing the reward coming back into the business. As a result, many business managers will employ advertising for a short time, then cancel the advertising, under the false belief that the advertising was not returning value to the business. According to Scott Shane, author of " Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By ", only 29-in-100 businesses will remain in business after ten years. That means that a full 71% of businesses started in any calendar year will be out of business in only ten years. It is sad to say, but the reason most businesses fail is that business owners and managers fail to understand the nature of advertising, the importance of tracking and measuring advertising results, the Lifetime Value of a Customer, and the compounding nature of the revenue stream. I don't want to see your business on the trash heap of yesteryear. So, it is my hope that you will take this article as a wake-up call, as to the importance of advertising and its potential to lift your business into profits. Sign-up and pay on-line today at www.EasTexasDirectory.com get ready to make new money and be seen by new customers!   Thanks Stuart Ambroz Owner www.EasTexasDirectory.com

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