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By Zane Archer on Apr 23, 2010 |Marketing
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If your restaurant has been struggling and you want a way to bring in extra income, then you many need to be a little inventive. Now that the economy is not as robust as it once was, this is an opportune time to try new things with your business. If you are willing to experiment with your slower business days you can come up with ways to bring in more people increasing your profit.
Starting a club night or some sort of mixer would be a good idea. There are companies that get parties organized for their members that you could contact, or you could have your catering salesperson contact local organizations and offer them meeting space for their get togethers. Many clubs need space to have their meetings and most people would enjoy eating and drinking when they do this.
This sort of thing is really good for small clubs. That way if you have a club night when the restaurant is normally slow, you will have several large tables guaranteed. If you become really well organized with this you could have specials for the clubs that prey-pay. For instance they could get an appetizer and their first glass of wine for a certain price. That way you would have an idea of not only how many people will be hanging out, but also how much revenue to expect.
If you want people to know that you are in operation, word of mouth is always great. Do everything you can to get people talking about your hang out and always invite them to come again. One way to do this is by having some type of souvenir for your regular customers.
You can use promotional products as the souvenirs that you offer to your regular customers. If your customers do things such as have lectures, discussions, or anything of that sort, you can supply the writing pads and pens with your company's information on them. There are several other things that you can give to your customers. Coffee cups, key chains, or even drinking glasses will go a long way in getting your company the extra attention it deserves.
There are loads of different types of quality corporate clothing that your stall will love. Cool promotional hats are one thing that everyone will wear.
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