Twitter is Facebook on speed

The "Micro-Blogging" Tool twitter has grown by 1,000% the past year and are now a few million new users each month. All the European media have articles or broadcasts about the phenomenon of the last month. And now follows the media houses such suit to plow their own content to the "channel". But we need a little reflection, for what it really, the media can use to Twitter?

Twitters breakthrough in Europe
But let us begin with the beginning. Or rather rebirth. Twitter has lived a quiet life in Europe the first few years.

The rebirth occurred on 25 February, when a Turkish Airlines aircraft crashed at Schiphol airport in Holland. It was a breakthrough for European tweeting, where users, as usual, was quick to report the news and pictures, Twitter was previously fastest in the crash of Hudson River and the terrorist attack in Mombai.

Several foreign media sites used twitter active on that day. A couple of Norwegian newspapers embedded twit flow on Schiphol midst of their articles on the subject. A Dutch radio station spent twit to call witnesses.

The Danish media did not use twitter for something special that day in February. But they began to mention twitter. DR1, DR2, P1, Børsen, Berlingske and Others wrote and talked loose. - Yes, even The Great Danish Encyclopaedia twit was created as a phrase.

But what of the media houses themselves? They have struggled to learn to use Facebook constructive. What can they really use to twit?
All the news - a misunderstanding
Until now, many of the European twitter channels has been of a feed with all the news. It is a product that only exists because it is easy to feed the rss feed into twitter

But twitter is not an rss reader. It is a conversation tool between friends and colleagues, and for users it is not meaningful to be disturbed every five minutes on another web article.

Is it so wrong to offer the service? Not at all: You never know what users can do of good things, or what some brilliant programmer can take on. And essentially it just more exposure.

But my bid is that it does not become a product that attracts many users.
Things that work, I: Breaking News
There is one quite ordinary news product, which gives quite good sense in context twitter: Breaking News. The big surprise events is actually something we talk about at the coffee machine, which also fits in the conversation on twitter, Facebook, etc.

The Danish media (DR, TV2, Ekstra Bladet, Borsen) have so far just a few hundred "followers" on Breaking News, but CNN has reached 1,2 mio users @ CNNbrk. The growth rates are sometimes at 30,000 new users per. days, and here is a good opportunity for branding and to provide a service that people can use for anything.

Things that work, II: Niche-news?
I guess that there is a market for highly specialized news. I would personally have an update with today's grass-figures in mid-season. I will have an update on my mobile at. 7 if it intends to rely on Amager today. I would perhaps like to have the top two stories of web journalism. But I do not want general news spam in my conversations.

Things that work, III: Super Guides

The question now is whether the media houses can offer something that is specific enough to allow it to compete with my professional colleagues at home and abroad. They keep me updated with links to key articles, programs and sites out there. For me, twitter value of the incredible amount of knowledge which colleagues shared with me.

Perhaps the potential reality of that media houses comes in the background and instead let their employees break out as a kind of super guides and personal assistants, who constantly keep their friends and power users updated. The guides, who listens to me - and industry - and gives me the best back. For people and conversation is the core of tools which twit.

Things that work, IV: Persons as media brands
Looking at both the Danish and international statistics, then sticks it in his eyes that many individuals appear to be the most popular. Often more popular than the usual media offerings.

Taking the example. a look at TwitterGrader, find a wide range of personal names, which is higher than institutions like the BBC. At twitter, there is a significantly different balance of power between individuals and media houses, than you look on the web in general.

Twitter is notoriously quite impossible to make sure statistics, but immediately known personalities as Morten Lund (Nyhedsavisen previous owner) and Martin Thorborg (SPAMfighter) reached to 1-2000 followers in a very short time, and they are not even at the top among Danish twitter users. Once institutions are as DR, TV2, and Ekstra Bladet Berlingske left in the dust with just a few hundred followers.

At twitter it is the conversation thar is in focus. And conversation is something that goes on between people - not between organizations and people. So my offer is: Let me follow the sharpest minds - not the biggest brands.

source: http://www.goarticles.com/

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