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By giladtiram on Feb 8, 2011 |Marketing
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Video Marketing Goldmine is a great course for starting your Video Marketing way. The course was created by Sean Donahow based on two years of experience in this field. The course contains more the 14 hours of videos that cover the all range of video marketing is is suitable for beginners as well as advanced users that want to sharpen their methods. Below you can find the content of this course.
If you are unfamiliar with the subject of Internet marketing I encourage you to read my Internet Marketing Review that will help you to get a better picture of the whole subject of Internet Marketing and specially the Video Marketing niche.
Main Training
Video1. Introduction
Video2 tools of the trade – As with every other profession learning the toolbox is essential for success. You must first understated which tools are standing for your help when starting Video Marketing campaign. Some of the tools are free and some are not. In this part you will learn which tools to use and how to get those tools including getting free tools.
Video3 Finding hot market instantly – Like with any other field of Internet Marketing, finding hot market is part of your strategy. Actually, this should be your first task. Finding hot market means – finding a large group of people who have need, or who have well defined problem and who have the ability to pay for a solution. In terms of Internet marketing this means that this group of people can be accessed via internet media, and are willing to pay via Internet payment methods.
Video4 Picking proven money maker product – The first step after you find a market for your Video Marketing campaign is to find a product that will sell and make money. This product must provide an answer to the need of the market, and when presented to the market you should focus on how this product solve the problem of fulfill the need instead of providing with list of features. This principle of constructing a need-targeted message is core for Internet Marketing as a whole and not just for Video Marketing.
Video5 Laser Targeted Keyword research – The blood of any Video Marketing campaign as well as any Internet Marketing campaign is to attract targeted traffic into your presentation of the product – in this case your video. Targeted traffic means, those that have the need and are willing to pay now for a solution. In other words, the part of the market that is now ready to buy. Traffic in itself is not the key for sells. Actually, having lot of traffic and very few sells, is one of the most misleading aspects of Internet marketing campaign. You should always think of Targeted traffic and by saying laser targeted traffic one means – a stream of people who are NOW ready to buy the product you promotre.
Video6 Choosing right campaign strategy – There are few strategist you can choose from and this section of the course will show you how to select the trategy that is best applied to your market. One of the major aspects you should consider about your campaign strategy is whether you host the video yourself or post it to video sharing websites. There are advantages and disadvantages in each approach and here are some of the question one should consider when designing the Video Marketing campaign strategy: increased brand awareness, using ads to monetize the campaign, bandwidth costs, do you need something simple or do you need a full fledged platform?, the length of the content , will your content attract those that visit the video sharing website you consider, is your content very product specific?
Video7 Killer video content strategies – the key for deciding which techniques to use in your video is to understand the exact need, wants and emotions of your prospects. In this section Sean will show you his own 10 steps tornado formula of how to structure the content in a way that apply to all the aspects of your your market that make a sell possible.
Video8 Making movies that sell – in this section you will learn how to translate all your previews market research into a video.
Video9 putting it all together - setup of your video.
Video10 3-2-1 action – put all your campaign into action.
Video 11 Spread the word – It is a mistake to think that by putting a video somewhere your job is done. Like with any other Internet Marketing campaign you should promote your video and there are many ways of doing that. You have to push your video like with any other marketing campaign. This is actually what Internet Marketing is all about – Integrating all the available channels for promoting "your promotion" of the product, whether this is your product or someone else product. Again – "promoting your promotion" is the difference between sell by luck (or no sells at all) and sell by strategy.
video 12 Total niche domination – this means translating your success in one campaign which is focused of a one product in one nice, into a success in the entire sector of products.
Video 13 creating an empire - this is where Sean translate his success in this field in Video Marketing into a training so you can two learn from his life experience.
Advanced Training Modules
Advanced - Introduction
Advanced1 - Advanced video content method
advanced2 - Power lead generation profiles
Advanced3 Fast Trend Cahs storm
Advanced4 Viral funny money
Advanced5 Local marketing cache expolosion
Advanced6 - Advanced video magic techniques
Advanced7 - Become a YouTube start
Advanced - Final toughts
Bonus Video & Training
Twitter commando Course (worth $497)
Examples & Resources
This module is made of two parts:
Examples, Templates, Etc
Resources and Extras
See below the content of each part.
Resources
Elite CPA Commision Sources (PDt)
Press Release Sample
Video Shiphon And Lead Shophon Systems
Video Magnet Diagram(PDF)
Video Squezz page templates
Hogh Quality 1080 Backgrounds
Part1 - Part2 Templates
Examples
Acne Campaign xample Videos
Local Marketing Examples
YouTube Background Examples
Video Magnet Resources and Outsource Pack
Extra Useful Resources
Bonus Video Landing Page Bonuses
Bonus Web 2.0 Graphics
Read the complete review of Video Marketing Goldmine course.
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