What Consumers Want: Cards in Italy 2010 | Market Research Report On Aarkstore Enterprise

Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Features and benefits

* The slide pack provides country specific primary data for the cards market.
* The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
* The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights

The branch channel is preferred in Italy for opening a card. Across all competitors 59% of consumers take out their card in this way.Loyalty or rewards are considerably less significant in Italy than they are globally. Only 6% of consumers in Italy are motivated by loyalty or rewards while 21% globally see this as a motivation.The biggest proportion of consumers in Italy have no choice but to pay back their card balance in full each month. 44% of consumers across the competitors have this type of card.
Your key questions answered

* This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours.
* Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.


Table of Contents :

What does this data provide?

Total Cards market: analysis
Total Cards product holding
Cards - channel of opening: analysis
Channel of opening: Cards - total market
Cards - Motivation for account choice: analysis
Motivation for account choice: Cards – total market
Motivation for account choice: Cards – by age
Motivation for account choice: Cards – by income
Motivation for account choice: Cards – Top ten competitors
Important attributes for a Cards provider: analysis
Top features for each Card by competitor
Card type by competitor
Card payment options: analysis
Card payment options by competitor
Value of last bill by competitor
Nature of last payment by competitor

Appendix

For some-more information, Great fully visit:

http://www.aarkstore.com/reports/What-Consumers-Want-Cards-in-Italy-2010-97915.html

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