What Consumers Want: Cards in US 2010 | Market Research Report On Aarkstore Enterprise

This slide deck provides direct answers to the important questions regarding consumers behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits

* The brief highlights the key findings of Companys FS Consumer Insight survey for the cards market in the US
* Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
* The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights

Online and by post are the two most popular channels for opening a credit card in the US.22.3% of US consumers chose their card because it offered cash back, compared to only 10.3% of global consumers.Wells Fargo, despite its high number of consumers not spending anything, also have a large number who have large bills on their cards each month.
Your key questions answered

* This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
* Uncover white space opportunities across geographies, product sectors, channels and technologies.
* Better understand the size of the prize dictated by consumer choice and verify or challenge internal assumptions via an independent source.


Table of Contents :

What does this data provide?
Total Cards market: analysis
Total Cards product holding
Cards - channel of opening: analysis
Channel of opening: Cards - total market
Cards - Motivation for account choice: analysis
Motivation for account choice: Cards – total market
Motivation for account choice: Cards – by age
Motivation for account choice: Cards – by income
Motivation for account choice: Cards – Top ten competitors
Important attributes for a Cards provider: analysis
Top features for each Card by competitor
Card type by competitor
Card payment options: analysis
Card payment options by competitor
Value of last bill by competitor
Nature of last payment by competitor
Appendix

For some-more information, Great fully visit:

http://www.aarkstore.com/reports/What-Consumers-Want-Cards-in-US-2010-97914.html

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