What Is SEO - Search Engine Optimization Explained

What's involved in search engine optimization?There are 2 pieces...Content and structure & website visibility.Search engine visibility which is really about getting mentioned on other websites and about links going to your site. Takes time and shouldn't be done all at once.Doing it all at once basically raises a flag to the search engines that you're trying to manipulate through search results. Done over time and getting into the right web directories such as Yahoo and open directories project can result in higher placement in the search results.Press release is also payroll as long as you got mentioning here and hopefully some links. And also getting links from similar related websites can make a huge difference.An example of how powerful online visibility can be from links alone is Adobe website. Adobe website comes up number 1 for the search term "click here". Which if you read in the Adobe website page you'll see that there's absolutely no reference of the search term "click here". It just doesn't exist...So why does Adobe website show up number 1?That's simple.Google is powered by how many people are linking to the websites that the phrase that people use when this first exposed was "Google booming" and basically having hundreds of websites that are linking to a webpage with a keyword that you targeting and Google eventually figured it out that people were trying manipulate that rhythm and now they're coming up with more synchronizing criteria.So Adobe is still ranked 1 because there are 100's of 1000's of websites linking to Adobe with the term click here to download Adobe apps. But click here is a link text that actually dries that powerful search engine ranking and as it looks like one billion search results and Adobe has the 1 ranking for that search term.I'm sure that doesn't have value to their campaign but it shows you how power of links. Get enough links to your webpage and you can have high placement for just about any search term you're going after.So let's talk about website content and structure...There are several different things that you can do to optimize your website.Your search engine optimization team should understand that the core fundamentals of building a website that not only has valid source code but also offers engaging content such as video imagery and so forth and directly links Google to every single page on the website almost instantly so without have to wait for Google to index your website you can actually create in terms of structure and data feeds you can actually create a list for the search engine and say please index this content that doesn't necessarily help you in terms of ranking higher for key words but it does help to get those pages indexed right away.The next thing that you can do here to optimize at the site level is to validate to broken links...So run a program just to make sure that there's nothing broken on the website cause Google's crawling through we want to make sure that they don't hit any bad links otherwise they'll drop of the page and discontinue.

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