Who is the CEO of this Industry - Nature?

Our nature is a big FMCG industry, when I say this people may wonder how?. Nature has produced many wonderful life forms in the course of evolution. During creation of any new life form, there is a struggle. A struggle to understand and win over the external pressure, a struggle to make the world to accept it, a struggle to get recognition and value…. care, the struggle goes on.

In the constant struggle, every life form tries to modify its ecosystem and also bring several changes within it, we call it adaptation. During the process of becoming successful and continuously relevant, some fail to adapt in line with the changes in the ecosystem, disappear and some successfully adapt and become successful. This is the story of natural selection, species diversity and evolution.

How the above process is applicable to FMCG industry? Every FMCG industry introduce a product with or without the proper understanding of the need-gap or consumer acceptance, struggle to establish the product in the market place, create its continuous need, modify the product according to the newer insight or complaint of consumers, re-establish its value and merit and the struggle continues. When a product fails in the market, the companies tries to understand why it had failed and do corrections if possible. Nothing works; the product is withdrawn and shelved for ever.

Adaptation, survival and extinction are very common for every life form in nature and every FMCG product in market. During evolution, newer possibilities are understood and line extension or brand extension is introduced by the companies. It is similar to how species diversity, racial difference, geographical differences that have occurred and occurring in nature.

Perhaps the visionary leaders of successful organizations like Unilever, P&G etc., would have meticulously followed the theories of evolution & adaptation, natural selection & diversification and become successful and continue to be successful.

Every entrepreneur and organization must realize that learning from nature is inevitable to be successful. One needs to relate one with other and understand and adapt quickly. Learn from nature and nature be your teacher said Dr. S Ranganathan, Director of ClinRise Derma Pvt., Ltd., Chennai.

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