Why a lot of e-commerce businesses pay attention to online community?

Undoubtedly, this year SNS is still new favorite of network, e-commerce is presenting the situation with set the prairie ablaze , and popular in the Internet. Trace it to its cause, epthchina.com ( www.epathchina.com ) considers people will quite naturally associate to the financial crisis impact on the China 's traditional industries. 300 million net consumer groups, low-cost distribution channels, and asset-light model, everything looks much room for imagination. However, it will not immediately face with the problem that vast net sea, how to make my target consumers to find me until they get on-line mall beautiful, and goods, logistics, customer service are in place.   There is no way, if do not want to be annexed by Taobao.com, Paipai.com, Youa.com these professional e-commerce platforms, the owner only to spend money buying flow rate, a registered user, and hope higher and higher order conversion rate. Therefore, it is easy to find, the home pages of Sina.com, Netease.com, QQ and other traditional portals is now filled with VANCL, MASAMASO clothing brands advertising, give a strong hint of "e-commerce spring is coming " to consumers. Nevertheless, because of the most viscosity and interaction, online community has a stable membership basic, and thus deeply popular in e-commerce businesses. Especially like Tianya.com, Mop.com, 19lou.com these comprehensive or regional network communities full of strong popularity, as well as Kaixin.com, 51.com these SNS community which is more preferred of e-commerce customers. Different from other advertisers, e-commerce customers want orders. Therefore, once fad CPC has been unable to convince customers to dig into, CPS is the mainstream cooperation of e-commerce. So, pay-for have become a buzzword in e-commerce industry this year. Relatively compared to Portal, epathchina.com ( www.epathchina.com ) is more optimistic to e-commerce community. Because a shopping portal’s advertising, only relying on beautiful advertising images to attract passer-by in prime locations with, which is a single mean, it is difficult to retain consumers.   E-commerce community co-operation, shopkeeper can use the deep implantation methods, and share the wealth of quality resources with community members, and take advantage of interaction and virtual relationships of the online community forum, transfer the inestimable reputation to the customers, and community mainstream shopping platform’s consumers are mostly repeat customers. Moreover, the online community is not hard to pull orders for advertising, sellers can use the community point redemption, e-friends can organize group purchase, distribute free experience products, limit spike, send discount coupons and can also initiate vast promotion or public relations activities at any time...... All of which are the traditional portals can not reach. E-commerce enterprises stationed in online communities, they harvest not only orders but also a very high reputation and media communication. This is extremely underlying causes of the flourishing community e-commerce this year.   Therefore, epathchina.com ( www.epathchina.com ) will further research the phenomenon, as there is an editorial department to promote products. Online communities have been a good helper for them a long time. They will further make full use of online communities and appeal more attention to their website and merchandise.

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