Your Business & Video Marketing - A match made in heaven?

Whether you have a mom & pop business, or a fortune 500 company, it's likely you have come across video marketing and I’m sure you’ve thought of using this method to increase awareness of your brand. And you’re right, video marketing has without a doubt been very useful for countless of businesses to:

1.Boost brand awareness

2.Relay product and services profile

3. Increase site traffic (if you still don’t know, Forrester Research discovered that videos were 50x more likely to enjoy an organic first page ranking than usual text pages!)

Nevertheless, you need to ask, is video marketing the best fit for your company? Can you be sure that it is? Below are a few thoughts/question you may brood over:

1. Is your business involved in training people? Quite simply, are you a firm supplying educational materials to people? If that's the case, then video marketing is for you. Plain text can help and yet bore some people. With a video tutorial, you are able to thoroughly demonstrate step by step what to do to your viewers. In just a couple of minutes, you would have educated a person in a shorter time than reading a guide.

2. Do you have a product or a service you’d like to show the world and pictures just won’t be adequate? For example, if you’re a web-based design firm and you’d like to show the backend of any website you are building, and you realize a video would properly demonstrate what you’d like to communicate to your customer. The attention span of a person nowadays is shorter (we all want everything fast - fast internet, fast car, fast everything). They won’t have time to study all that terminology, and would prefer a fast 2 minute video to understand the products or services you offer.

3. Do you have a product which would be far better left shown than just described by ordinary text? For example, you've got a video capture product and you know a text manual just won’t do. So you capture a short video to show how to use your product. Fast, easy, and also gets to the point. Imagine if you had to screen capture every little thing - just how long would that document be?

4. Do your customers often ask about your products and services and you who owns the business would choose to handle it personally? Dealing with it in person by way of a video clip would only work in your favor. It can create an opportunity to show your customers how much of a hands-on owner you are, and at the same time participate in a conversation with your clients. Be it a video to discuss a product you sell, or to simply thank them for their loyalty.

Mixing up your business strategy with a bit of video marketing is unquestionably the best choice for a lot of organizations. And it fits to a tee. Video marketing has many functions in a business - from coping with public relation problem, to showcasing your products and services, it is your decision to take advantage of it. A word of advice though - remember that it isn’t enough to just have a video, you must take the time to be creative and innovative with your videos. You don’t want to have a company video that nobody has seen except your own employees.


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